Marketing Analyst/Senior Marketing Analyst

Summary

Join Splash Financial as a data-driven marketing analytics leader to design and implement strategies optimizing performance across acquisition channels. Collaborate with Operations, Product, and Data Science teams to analyze and refine data capture processes, identify key insights to improve marketing funnel performance, and enhance the customer journey. Leverage analytics to drive data-informed decisions, increase conversion rates, and deliver measurable outcomes while balancing risk, lender ROI, business revenue, and exceptional customer experience. This role requires deep collaboration and a strong understanding of marketing analytics. Splash offers a remote-first work environment and a comprehensive benefits package.

Requirements

• Minimum 3 years of experience in analytic roles, preferably in the marketing space
• Obsessed with customer experience and always finding ways to make it better
• Highly curious on finding insights and opportunities through vast amounts of data
• Bachelor’s degree in quantitative fields required
• Excellent communication skills, both written and verbal
• Proficiency in SQL and reporting tools
• Strong sense of urgency and ability to thrive in a fast-paced environment

Responsibilities

• Develop, monitor, and refine marketing strategies, utilizing data from multiple vendors
• Develop reporting dashboards, marketing segmentation and marketing performance metrics
• Collaborate with the product team to find unique data sources that can be used to improve and optimize marketing strategies at the channel level
• Maintain adherence to marketing goals and feel accountable for overall growth
• Design and execute A/B testing initiatives to continuously identify opportunities to improve customer experience, while effectively driving new customer acquisition

Preferred Qualifications

• Experience in unsecured lending and installment loan industries is a PLUS
• Master’s degree preferred

Benefits

• Fully remote work freedom
• Competitive salary packages
• Flexible PTO + 9 company holidays
• Equity: Share in our start-up success
• Comprehensive and affordable insurance benefits
• Paid parental leave for both caregivers
• Essential equipment to get the job done
• 401(k) for your future savings
• Quarterly meet-ups: In person & virtual fun
• Awesome Splash swag to flaunt your team spirit