Marketing Analytics Manager

Summary

Join Marqeta as our Marketing Analytics Manager and lead the development and execution of advanced analytics strategies to optimize marketing initiatives across all channels. You will build forecasting models, refine multi-touch attribution, and enhance audience segmentation. This role involves dashboard management, team enablement, and collaboration with cross-functional teams to ensure data quality. The ideal candidate possesses 8+ years of B2B revenue experience, expert SQL skills, and strong communication abilities. This Flexible First role can be performed remotely within the US or from our Oakland office, offering competitive compensation and a comprehensive benefits package.

Requirements

• 8+ years of related B2B revenue experience with a Bachelor’s degree; or 6+ years and a Master’s degree
• Experience in marketing measurement, segmentation, funnel optimization, and predictive modeling
• Expert SQL skills, familiarity with data visualization tools (Tableau, Looker, etc), advanced data warehousing and modeling skills
• Strong understanding of common analytics platforms (GA4, performance marketing platforms, Salesforce, Marketo)
• Proven ability to translate complex data into actionable insights
• Exceptional communication and problem-solving skills, with the ability to present insights clearly to diverse audiences

Responsibilities

• Develop and maintain forecasting models, multi-touch attribution frameworks, and customer segmentation strategies to guide marketing decisions
• Build, maintain, and optimize self-serve dashboards, empowering marketing and GTM teams to access actionable insights independently
• Train and mentor the marketing team in leveraging data tools and insights to maximize their impact
• Design and execute measurement frameworks and A/B testing initiatives to evaluate marketing campaigns and identify areas for improvement
• Drive initiatives to enhance data quality and collection processes in collaboration with product, engineering, and sales teams to ensure accurate and reliable analysis

Benefits

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Annual bonuses
• Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office