Marketing Associate

Summary

The job description is for a Marketing Associate position at CancerIQ, a mission-driven healthcare technology company. The role involves supporting the company's efforts to expand access to precision cancer prevention, early detection, and treatment. The Marketing Associate will work closely with the VP of Marketing and other teams to develop and execute marketing campaigns, generate leads, manage CRM systems, create content, and support event and video marketing initiatives.

Requirements

• Proficiency in managing CRM systems, particularly HubSpot
• Experience in writing, scheduling, and managing social media content for a B2B audience
• Skills in video editing
• Expertise in creating compelling PowerPoint presentations
• Competence in using design tools like Canva or Photoshop

Responsibilities

• Support the VP of Marketing in the development, execution, and analysis of comprehensive marketing campaigns
• Design and maintain landing pages and forms in HubSpot to distribute content effectively and generate qualified leads for the sales team
• Liaise with our PR team and VP of Marketing to distribute releases and maximize the impact of our public relations efforts
• Manage our marketing CRM (HubSpot), including building and maintaining in-platform content repositories, lists, creating and optimizing forms, and managing marketing workflows
• Write and schedule social media posts for a B2B audience, ensuring alignment with our marketing strategies and brand voice
• Manage and maintain our event calendar, ensuring all team members are informed of upcoming events and deadlines
• Support the VP of Marketing in the planning and execution of conference and in-person event marketing strategies
• Edit, organize, and optimize distribution channels for an extensive video library of customer testimonials
• Create sales enablement collateral on product updates to support the sales cycle and align with overall marketing strategies

Benefits

• A flexible, hybrid work environment in the heart of Chicago
• Offices in the historic Wrigley Building, nestled along the Chicago River
• An opportunity to make a significant impact in the fight against cancer by joining our mission-driven company
• Professional growth and development opportunities as our company grows
• Competitive salary and benefits