Marketing Automation Engineer

Summary

Join Allwyn Lottery Solutions, a leading multinational lottery operator, as a Marketing Automation Engineer. You will play a key role in integrating our data platform, AWLS products, and marketing deployment blueprints, focusing on Braze and other marketing tools. Responsibilities include leading the development and integration of marketing automation capabilities, driving data-driven marketing strategies, acting as the in-house Braze expert, and contributing to the digital marketing roadmap. You will also mentor internal and external teams. This role requires hands-on experience with marketing automation platforms, proven campaign development skills, and strong front-end skills. The company offers a comprehensive benefits package, including attractive salary and bonus, health and life insurance, well-being allowance, and flexible working arrangements.

Requirements

• Hands-on experience with at least one marketing automation platform (Braze preferred)
• Proven track record in developing high-volume, data-driven marketing campaigns
• Strong experience in building, customising, and optimising email templates
• Solid front-end skills, including HTML, CSS, JS
• Experience managing end-to-end campaign delivery, from planning and setup to execution and optimisation
• Comfortable working with APIs and integrating marketing platforms with data sources
• Experience collaborating with cross-functional teams (e.g., data, frontend, analytics)
• Experimentation: Familiarity with A/B testing frameworks and campaign performance measurement
• Data architecture awareness: Understanding of how marketing tools fit into broader data ecosystems (e.g., CDPs, event streaming, DWHs)
• Event-driven architecture: Familiarity with real-time data flows and event tagging (e.g., Braze Currents, Segment, Snowplow)
• Tag management platforms: Experience with tools like GTM or server-side tagging to capture marketing data

Responsibilities

• Lead the development and integration of marketing automation capabilities across platforms
• Drive adoption and utilisation of data-driven marketing strategies internally and with customers
• Act as the in-house expert on Braze while supporting the effective use of other marketing tools
• Contribute to the digital marketing roadmap and overall strategy
• Champion best practices, standardisation, and scalability of marketing automation development
• Deliver robust, resilient, and high-performing solutions
• Mentor, support and train internal marketing teams and external customers

Preferred Qualifications

Familiarity with CDPs like Segment, mParticle, or similar

Benefits

• Attractive salary and a bonus plan
• Health and life insurance for you and your family
• Well-being allowance
• Monthly lunch allowance
• Developmental 360° feedback framework
• Unlimited Training options and tools
• Extensive leave plan
• Employee Assistance Program with specialized Counselors / Licensed Psychologists
• Enjoyable and stable working environment
• Flexible working arrangements (fully remote/hybrid)
• Modern workspace environment
• Apple equipment and top-notch office technology to support our hybrid working