Marketing Automation Specialist

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GoDaddy

πŸ“Remote - India

Summary

Join GoDaddy and help small businesses achieve their online dreams by translating marketing strategies into action. This remote position focuses on building automation platforms and infrastructure for communication campaigns, transforming marketing requirements into automations across various channels. You will collaborate with internal teams, build processes, develop execution plans, and optimize multi-channel plans. As a functional leader, you will establish and document standard methodologies. This role requires experience with Salesforce Marketing Cloud and campaign marketing across multiple channels. GoDaddy offers a range of benefits, including paid time off, retirement savings, bonuses, health benefits, and parental leave.

Requirements

  • 5+ years working with enterprise-level Marketing Automation platforms like Salesforce Marketing Cloud, with preferred certifications
  • 3+ years building campaigns, A/B tests, and workflows using SFMC tools such as Automation Studio, Advertising Studio, and Journey Builder
  • Experience in campaign marketing across coordinated channels like email, SMS, and web, preferably in enterprise environments
  • Possess a proven grasp of customer data warehouses; analytical, diligent, and adept at swiftly diagnosing/troubleshooting issues
  • Ability to rapidly adapt to new systems/processes, ensuring marketing technology is optimally brought to bear and optimized

Responsibilities

  • Translate business needs into scalable SFMC solutions while working within the Digital Marketing Operations team; align solutions with the tech roadmap and strategic direction
  • Develop and deploy omni-channel marketing campaigns (Email, Web, CRM, SMS, WhatsApp) and ensure outbound accuracy via QA and data-level monitoring
  • Collaborate with cross-functional teams to build segmentation/personalization strategies; provide mentorship to Email/Product Marketing with defined acceptance criteria
  • Analyze marketing programs and business performance to extract insights; prototype solutions and sign off QA for seamless rollout into operations
  • Improve operations through documentation/process improvements; drive standards/tools/methodologies; support production issues as on-call lead within SLA timelines

Preferred Qualifications

  • Experience with other top-tier marketing automation tools (e.g., Adobe, SAAS, Aprimo)
  • Exposure to campaign QA, performance reporting, and deliverability monitoring practices
  • Familiarity with CRM integrations and personalization tools supporting digital marketing
  • Understanding of requirements for implementing and integrating marketing platforms
  • Previous involvement in marketing technology transformations or platform upgrades

Benefits

  • Paid time off
  • Retirement savings (e.g., 401k, pension schemes)
  • Bonus/incentive eligibility
  • Equity grants
  • Participation in our employee stock purchase plan
  • Competitive health benefits
  • Other family-friendly benefits including parental leave

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