Marketing Copywriter

Summary

Join Lovevery, a fast-growing digitally native brand, as a Marketing Copywriter! You will be responsible for crafting compelling marketing copy across various channels, driving customer acquisition and retention. The ideal candidate possesses exceptional copywriting skills, experience in product storytelling and direct response marketing, and a proven ability to collaborate effectively. You will work closely with designers, video editors, and other teams to develop and execute innovative marketing campaigns. Lovevery offers a competitive salary, benefits, and a remote work option. This role requires 5+ years of experience in agency/in-house marketing copywriting for innovative brands.

Requirements

• Impeccable copywriting craft - you have demonstrated success in product storytelling and direct response marketing
• A link to an online portfolio showcasing your work is required (include a link on your resume, please!)
• 5+ years experience at agency/in-house concepting and writing marketing and product copy for innovative brands
• Versatile with a range of experience in different forms of copywriting, like advertising, conversion, and UX
• Ability to juggle multiple projects under tight deadlines without much oversight
• Comfort leading and collaborating with others to develop creative strategies and key messages
• Detail-oriented and obsessive about writing quality and impact
• Growth mindset

Responsibilities

• Work mostly on growth marketing initiatives; execute on lots of short form copy while maintaining high standards for craft
• Create compelling ads and emails that drive conversion, sign up, and retention; create compelling, channel-specific ideas and messages
• Pitch and brainstorm ad/branding ideas that elevate Lovevery’s mindshare and confidence among new parents
• Team with designers and video editors to bring campaigns and brand initiatives to life
• Ensure cohesive copy across channels; make sure we're all telling the same story, and that that story's working for us
• Develop hypotheses about what we should say, and endeavor to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages
• Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects
• Immerse yourself in child development science and Lovevery products and content to ensure you are communicating with credibility and brand alignment

Preferred Qualifications

• Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies
• Appreciation for aesthetics, design, and their important role in maximizing the impact of your copy

Benefits

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US