Marketing Data Science Manager

Summary

Join Mozilla's marketing analytics team and play a pivotal role in shaping the future of the company's growth. Collaborate with cross-functional teams, including Media Activations, Product Marketing, Web, and Data Science, to define business impact, build capabilities, and analyze data. You will develop and implement a strategic roadmap for marketing analytics, define goals for marketing attribution and ROI analysis, and ensure alignment with budget optimization. Leverage your expertise in full-funnel attribution and marketing analytics tools to deliver actionable insights and optimize marketing strategies. As a subject matter expert, you will provide thought leadership on marketplace trends and media innovations. This role requires strong analytical, problem-solving, and communication skills, along with experience in A/B testing and project management.

Requirements

• Bachelor's degree in Business, Statistics, Economics, or a related quantitative field
• Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry
• Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau, Looker)
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way
• Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla’s unique business needs
• Comfortable leading and collaborating in a fast changing marketing environment
• Experience running and analyzing A/B tests
• Excellent quantitative and qualitative skills, you are able to break down highly complex problems involving large amounts of data
• Strong storytelling skills and ability to tailor data and insights to different audiences
• Strong project management capabilities and ability to drive multiple work streams of varying complexity
• Commitment to our values: Welcoming differences Being relationship-minded Practicing responsible participation Having grit

Responsibilities

• Develop and implement a strategic roadmap for marketing analytics in collaboration with key stakeholders, driving alignment with overall business objectives
• Define and implement clear goals for marketing attribution, return on investment analysis, and campaign performance measurement, delivering insights to optimize marketing efforts
• Ensure all marketing analytics efforts are aligned with budget optimization and focused on improving overall return on marketing spend
• Analyze and interpret complex marketing datasets (e.g., campaign performance, customer behavior, and attribution data) to deliver actionable insights that help stakeholders optimize their marketing strategies and campaign performance
• Design and oversee the execution of comprehensive measurement plans across all media channels and campaigns, ensuring alignment with business goals
• Act as a subject matter expert in full-funnel attribution, coordinating across teams and using new ad technologies to drive measurable business outcomes
• Provide thought leadership on marketplace trends and media innovations, incorporating the latest marketing analytics techniques to stay ahead of industry developments

Benefits

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. varies by country)