Marketing Event Coordinator

Summary

Join Quisitive's growing marketing team as a Marketing Event Coordinator! Based anywhere in the US (preferably Austin, TX), you'll manage 40-60 B2B events annually, collaborating with various teams to plan, promote, and execute webinars, tradeshows, and in-person gatherings. You'll leverage CRM systems, marketing automation tools, and data-driven insights to optimize event performance and meet KPIs. This role requires proven event management experience, strong organizational and communication skills, and proficiency in relevant technologies. Quisitive offers a high-performing culture, opportunities for professional growth, and the chance to contribute to impactful solutions.

Requirements

• Education: BS/BA degree in Business Administration, Marketing or related field
• Experience: 2–4+ years managing B2B events, including webinars, tradeshows, and in-person gatherings
• Technical Skills: Proficiency in event platforms like Microsoft Teams, GoToWebinar and similar tools, Experience with email marketing platforms
• Event Execution: Proven ability to manage the end-to-end event lifecycle
• Organizational Skills: Exceptional attention to detail, multitasking ability, and time management
• Creative Skills: Experience working with designers and content creators to develop engaging event materials
• Data-Driven Approach: Strong analytical skills for tracking and optimizing event performance
• Travel: Willing to travel up to 30%

Responsibilities

• Collaborate with the demand generation team to develop and optimize the event calendar, ensuring alignment with marketing objectives
• Plan, organize, and execute/support 40–60 events annually, including: Webinars (e.g., Teams, GoToWebinar), Participation in industry tradeshows and conferences, In-person events and small executive gatherings
• Manage event logistics, including budgeting, timelines, vendor coordination, speakers, and on-site or virtual execution
• Oversee pre-event, on-site, and post-event activities, ensuring flawless delivery and lead tracking and follow-up
• Maintain and manage event budgets, tracking expenses and ROI to maximize results
• Partner with the marketing team to create event promotion strategies, including: Landing pages and registration forms, Email marketing campaigns and nurture tracks, Social media and paid ads (as needed)
• Leverage CRM tools (Dynamics 365) to manage attendee lists, segmentation, and post-event reporting
• Track and report on event performance, including attendance, engagement, leads generated, and overall ROI
• Use data-driven insights to optimize future event strategies
• Work closely with internal teams (design, web, and content) to create compelling event assets
• Work closely with sales team to ensure effective pre-and post-event follow up of leads
• Serve as the primary point of contact for event stakeholders and external vendors

Preferred Qualifications

• Knowledge of B2B technology, cloud solutions, and IT services
• Familiarity with marketing automation tools
• Experience working in a high-growth, fast-paced environment
• Experience with CRM systems, preferably Dynamics 365
• Experience with Dynamics 365