Marketing Manager - Bidder Acquisition & Conversion

Summary

Join StorageAuctions.com, a leading online marketplace for storage unit auctions, as a Marketing Manager focused on Bidder Acquisition & Conversion. You will play a crucial role in optimizing the bidder lifecycle, from initial engagement to repeat winning bidders, by implementing retargeting and nurturing strategies to maximize bidder lifetime value (LTV). Your expertise in consumer marketplace dynamics, particularly in repeat consumer retargeting, will be essential to drive growth and maximize auction success. You will leverage retargeting, nurturing, and SEO strategies to enhance bidder conversion metrics, including sign-ups, conversion to winning bidders, and average sales price.

Requirements

• 5+ years of experience in marketing, with a focus on consumer marketplace environments
• Bachelor's degree in Marketing, Business, or related professional experience
• B2C Marketing experience in an e-commerce and marketplace environment
• Proven track record of driving bidder acquisition and conversion metrics
• Strong expertise in retargeting, nurturing, and SEO strategies
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Google Search Console, Meta)
• Experience managing paid media campaigns and working with external agencies
• Excellent analytical and problem-solving skills, with a data-driven approach
• Strong communication and collaboration skills
• All applicants must be currently authorized to work in the United States on a full-time basis
• Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states:  AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

Responsibilities

• Develop and execute comprehensive retargeting campaigns across various channels (e.g., display, social, text, and email) to re-engage potential bidders and drive conversions
• Design and implement effective email nurturing sequences to guide bidders through the auction process and foster repeat participation
• Analyze retargeting and nurturing performance, providing actionable insights to optimize campaign effectiveness
• Utilize CRM data to segment users and create personalized marketing campaigns
• Partner with Product Marketing on bidder persona development, positioning and messaging strategy
• Develop and implement a robust SEO strategy to enhance organic visibility and drive relevant traffic to StorageAuctions.com
• Conduct keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement
• Create and optimize engaging, SEO-friendly content for the website, blog, and other platforms
• Monitor and report on SEO performance, tracking key metrics and identifying areas for optimization
• Analyze bidder behavior and identify key conversion bottlenecks across the auction lifecycle
• Implement A/B testing and other optimization techniques to improve bidder sign-up rates, conversion to winning bidders, and average sales price
• Collaborate with the product and operations teams to enhance the bidder experience and streamline the auction process
• Develop and monitor dashboards to track key performance indicators
• Manage relationships with external agencies responsible for paid media campaigns
• Provide strategic direction and ensure alignment with overall marketing objectives
• Monitor campaign performance and optimize spend to maximize ROI
• Manage paid media budget

Preferred Qualifications

• Experience with consumer marketplace platforms is highly desired
• Ability to manage multiple projects and priorities in a fast-paced environment

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus an HRA to help offset your deductible
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
• 8 hours of Rest, Relax, Recharge time to care for your mental health
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
• ���Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed
• 50 monthly home data stipend, plus a home office sign-on bonus of $250
• Fertility care support options to help in your journey towards parenthood
• Access to financial experts to help you make informed decisions and achieve your financial goals
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply