Marketing Manager, Growth/Platform

Summary

Join Ava Labs' world-class blockchain development team as a Marketing Manager. You will play a critical role in driving user growth, onboarding, and retention for the Avalanche platform. This position involves developing and executing integrated marketing plans, managing projects across the user journey, and leveraging data for strategic decision-making. You will collaborate with cross-functional teams and external stakeholders to amplify messaging and drive adoption. The role requires significant experience in marketing within the cryptocurrency or blockchain space and a strong understanding of blockchain technology. Ava Labs offers a competitive salary and the opportunity to be a pioneer in Web3 technology.

Requirements

• 6+ years of experience in marketing, product marketing, or growth within the cryptocurrency, blockchain, or fintech space
• Strong understanding of blockchain technology, decentralized applications (dApps), and how users interact with Web3 ecosystems
• Proven ability to manage high-impact marketing campaigns for Web3 or crypto end users
• Experience working in high-growth startups or rapidly evolving industries
• Exceptional project management skills, with the ability to collaborate and lead cross-functional initiatives
• Proficiency with tools such as Notion, Figma (or similar wireframing tools), and Excel/Google Sheets
• Strong analytical skills and the ability to translate data into actionable strategies
• Excellent copywriting and communication skills, with a keen eye for crafting compelling narratives
• Flexibility and adaptability to execute in the final direction determined by a diverse team of stakeholders

Responsibilities

• Collaborate with cross-functional teams, including Marketing, Product, Design, and Business Development, to develop and execute integrated marketing plans for Avalanche
• Manage marketing projects that span the user journey, from top-of-funnel brand awareness to bottom-of-funnel user acquisition and retention
• Develop strategies to increase user engagement and re-engagement across Avalanche’s ecosystem, including dApps, infrastructure, and services
• Implement and refine measurement frameworks to track performance, optimize spend allocation, and report on ROI
• Act as a hands-on strategist and contributor, working closely with team members and partners to deliver impactful campaigns and initiatives
• Leverage data to create compelling narratives, actionable insights, and targeted messaging
• Stay current with the latest blockchain, crypto, and Web3 trends to effectively market Avalanche’s value propositions
• Contribute to content creation, messaging frameworks, and campaign collateral to ensure consistency and impact across marketing channels
• Partner with external stakeholders, including agencies, influencers, and key opinion leaders (KOLs), to amplify messaging and drive adoption

Benefits

• Salary Range: $135,481 to $169,351
• Remote work