Marketing Operations Analyst

Summary

Join Addepar as a Marketing Operations Analyst and leverage your analytical skills to optimize lead lifecycle reporting and processes. You will build and maintain reporting frameworks, establish a reliable data infrastructure for attribution, and collaborate with cross-functional teams. This role requires enhancing lead lifecycle processes, working with the marketing tech stack, creating executive dashboards, and supporting automation efforts. The ideal candidate possesses strong analytical and communication skills, experience with marketing platforms like Marketo and Salesforce, and a detail-oriented approach. Addepar offers a competitive salary range, bonus, equity, and benefits.

Requirements

• 4+ years of experience in a related role with a Bachelor's degree or equivalent experience or 2+ years with a Master's degree
• Strong understanding of lead lifecycle processes, lead scoring, and routing within marketing platforms (e.g., Marketo, Salesforce)
• Experience with marketing data analysis and reporting is essential
• Analytical mindset with a proven ability to track and report on lead performance, identifying key trends and actionable insights
• Ability to document and maintain clear processes and reporting structures and ensure data accuracy across the marketing funnel
• Strong interpersonal and communication skills with the ability to work effectively across marketing, sales, and technical teams
• Comfortable working in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects at once

Responsibilities

• Build and maintain reporting frameworks for lead lifecycle, focusing on metrics like lead conversion, scoring, routing, and engagement. Track lead performance to spot trends and improvement areas
• Set up a reliable data infrastructure for scalable attribution across marketing and sales. Streamline data processes for accurate reporting and insights
• Partner with performance marketing, product marketing, and sales teams to ensure accurate full-funnel lead reporting and provide insights to improve lead generation and management
• Enhance lead lifecycle processes like enrichment, scoring, routing, and conversion rate optimization, working with stakeholders to improve lead quality and funnel efficiency
• Work with Marketing Operations to maintain the marketing tech stack, ensuring smooth integration between platforms like Marketo and Salesforce for reporting and data flow optimization
• Create executive dashboards and reporting systems for lead management visibility, enabling data-driven strategic decisions for leadership
• Assist in automating marketing and lead management workflows to improve efficiency and scalability, ensuring alignment with business goals and reporting needs

Benefits

• Bonus
• Equity
• Benefits