KPA is hiring a
Marketing Operations Manager

Summary

Join KPA as a Marketing Operations Manager to manage and optimize marketing technology stack, drive business growth, and contribute to workplace safety and compliance mission.

Requirements

• Annual Base Salary Range of 90k-120k
• Annual Bonus Opportunity of 15%

Responsibilities

• Oversee the setup, integration, and optimization of marketing automation tools such as HubSpot, Salesforce (SFDC), Adroll/RollWorks, ABM Tools (6Sense etc.), ZoomInfo, Outreach, and Chorus
• Ensure effective utilization of these platforms to support marketing campaigns, sales initiatives, and lead management processes
• Develop comprehensive reports and dashboards to track performance metrics
• Provide actionable insights to the marketing team to inform strategy and decision-making
• Maintain data integrity across all marketing systems
• Lead the standardization and support the execution of marketing and Sales Development Representative (SDR) campaigns using HubSpot, Outreach, and Chorus
• Continuously analyze performance data to optimize campaigns for improved engagement and conversion rates
• Work closely with Sales, Customer Success, Product, and IT teams to ensure alignment and integration of marketing technologies with other business systems
• Facilitate communication and collaboration across departments to achieve common goals
• Identify opportunities to streamline marketing and SDR processes
• Implement best practices in lead generation, nurturing, and scoring to enhance operational efficiency and effectiveness

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts
• PTO (Paid Time Off)
• Paid and Floating Holidays
• 401k with Company match and immediate vesting
• Company-funded Life Insurance
• Employee Assistance Programs
• Mental Health Benefits
• Pet Insurance