Marketing Operations Manager/Senior Manager

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as a Marketing Operations Manager. This role focuses on strategic consulting for marketing campaigns, overseeing automation processes, and leveraging Marketo expertise. You will analyze campaign trends, manage global campaign services, build stakeholder partnerships, and develop training materials. The ideal candidate possesses strong analytical skills, experience with Salesforce and Marketo, and a proven ability to manage multiple projects. Veeva offers a flexible work environment and a comprehensive benefits package.

Requirements

• 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology
• Salesforce and Marketo (or equivalent) proven working knowledge/certification
• Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
• Persona-focused database segmentation and augmentation expertise
• Strong excel expertise
• Ability to build relationships working in a cross functional global environment
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
• Critical thinking, attention to detail, and problem-solving skills required
• Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines
• Proven ability to excel in a dynamic environment

Responsibilities

• Analyze and interpret campaign trends to provide early insights into evolving best practices
• Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
• Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
• Establish and maintain strategic partnerships with key global marketing and sales stakeholders
• Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
• Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
• Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization
• Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics

Preferred Qualifications

• Tableau desktop (creator) experience
• Basic knowledge of SQL or other database expertise
• Advanced technical skills in HTML coding, CSS, Java Script
• Digital marketing knowledge: web tracking, Google Analytics
• Vendor management experience
• Life sciences industry experience

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program