Marketing Operations Specialist

Summary

Join Immersive Labs, a leader in people-centric cyber resilience, as a Marketing Operations Specialist. You will optimize marketing processes, manage data integrity, and ensure smooth operation of marketing systems. Collaborate with sales and marketing teams to align go-to-market strategies and provide data-driven insights. This role is crucial for day-to-day execution of marketing operations, managing the tech stack, maintaining data accuracy, and ensuring effective campaign execution. You will support campaign planning and execution, provide team training, and contribute to marketing performance reporting. Immersive Labs offers a supportive and inclusive work environment with a comprehensive benefits package.

Requirements

• Experience in marketing operations, preferably in a SaaS environment
• Proficiency in marketing and sales tooling, preferably HubSpot, Salesforce, Salesloft, ZoomInfo, 6sense and Full Circle Insights
• Familiar with digital marketing strategies
• Strong Excel skills
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent project management skills and attention to detail
• Strong communication and collaboration skills

Responsibilities

• Manage the day-to-day operations of the marketing tech stack, ensuring integrations and processes run smoothly across platforms
• Oversee critical data management tasks, including list uploads and segmentation, lead scoring, lead and target account management, and database organization
• Own the accuracy and cleanliness of our marketing database, focusing on data enrichment, segmentation, and hygiene across platforms
• Support the planning and execution of multi-channel marketing campaigns, including email, social media, and digital advertising
• Manage campaign execution, including setup, tracking, reporting, and post-campaign analysis
• Assist in marketing performance reporting to identify trends and opportunities for improvement, helping drive data-driven decision-making
• Provide training and support to team members, primarily within our Sales Development team on go-to-market (GTM) tools and processes

Benefits

• Prosper in our success with share options, and rewards for doing great work and living our values
• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support
• Save for the future with a 401K match of up to 5% – effective immediately
• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off
• Flexible and remote working, so you can work when and where you work best
• Career and learning development through the platform and our Learn Anything fund
• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)