Marketing Operations Strategist

Summary

Join WRS Health, a leading provider of cloud-based EMR and practice management solutions, as their Marketing Operations Strategist. You will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role requires a results-driven individual with strong B2B SaaS marketing experience, focusing on project management, process documentation, campaign performance analysis, and website optimization. You will collaborate with cross-functional teams, manage marketing automation platforms (like HubSpot), and generate reports on key metrics. The position is remote and requires availability during standard US business hours.

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field
• Technical experience with marketing automation platforms, specifically Hubspot
• At least 5 years of experience in marketing roles, marketing operations and project management
• Has strong foundation and proficient in marketing automation technologies
• High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
• Experience working with Marketing, Sales, and Customer Service teams
• Advanced database management and data visualization skills
• Strong analytical skills and able to understand data on a statistical perspective translating it into actionable insights
• Solid understanding of customer journey mapping and business processes
• Goal-oriented with exceptional problem-solving and reasoning skills
• Excellent project management skills with the ability to lead multiple projects simultaneously
• Strong communication skills and knows how to ask the right question and put that into system

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends
• Collaborate with executive leadership to define marketing goals, KPIs, and budgets
• Develop and configure advanced automation workflows to aid in marketing strategies
• Manage and oversee marketing operations projects from initiation to completion, ensuring alignment with strategic objectives, timelines, and budgets
• Track project progress, identify potential risks or bottlenecks, and implement solutions to keep projects on schedule and within scope
• Collaborate with Marketing, Sales, and Customer Service teams to integrate processes
• Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs
• Manage marketing automation platforms such as Hubspot and other marketing tools
• Optimize HubSpot account to improve processes, automations, and data hygiene
• Evaluate HubSpot accounts for optimization opportunities
• Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance
• Build and manage email marketing approach from segmentation to execution
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders
• Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
• Handle end-to-end testing, troubleshooting and database management
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation

Preferred Qualifications

• Experience as Hubspot Trainer or Customer Support is highly preferred
• Preferably Hubspot Certified in Marketing, Sales, and others

Benefits

• Location: Remote
• Job Type: Full-time
• Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)