Marketing Programs Manager, Demand Generation

Summary

Join Veracode, a multi-award-winning leader in Application Risk Management, as their Marketing Programs Manager, Demand Generation. You will be responsible for developing and executing marketing campaigns to drive brand awareness and pipeline generation. This role requires strong organizational skills, collaboration across teams, and a data-driven approach to optimization. The ideal candidate will have extensive experience in B2B SaaS marketing, managing multi-channel campaigns, and leveraging ABM strategies. Veracode offers a comprehensive benefits package including excellent healthcare coverage, generous 401k matching, and extensive development opportunities. This is a senior-level position requiring 5-7 years of relevant experience.

Requirements

• 5-7 years experience in Marketing with track record of managing pipeline-generating programs, preferably in a B2B SaaS company
• Demonstrative experience in marketing campaign management, with a focus on supporting campaigns across multiple channels
• Experience with email marketing, webinars, digital marketing and social media
• Experience with ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development
• Familiarity with ABM tools and platforms – 6sense preferred
• Proficiency with various technology platforms including Salesforce, Marketo [or similar], webinar platforms [Goldcast preferred] and sales outreach platforms [Outreach/Salesloft preferred]

Responsibilities

• Assist in the development of marketing campaigns by leveraging market research, audience insights and competitive analysis to ensure that messaging, assets and channels are optimized for target personas and aligned with growth objectives
• Coordinate the execution and maintenance of multi-channel campaigns, including but not limited to webinars, email, digital, social media, nurtures, direct mail and events
• Execute ABM strategies, including audience segmentation, account selection, intent data analysis, and personalized campaign development
• Collaborate with internal teams to manage resources and maintain communication flow across functions to support effective campaign execution
• Work closely with Product Marketing, Sales, Business Development Representatives (BDRs), Operations, and other departments to ensure campaigns are aligned with overall business objectives
• Monitor and analyze campaign performance based on defined KPIs; suggest and execute optimizations to reach target goals
• Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes

Preferred Qualifications

• Experience with web personalization tools [Mutiny] and Monday.com
• Experience with agile marketing
• Bachelor's degree in marketing, business administration, or a related field

Benefits

• Outstanding Medical, Dental, and Vision Coverage
• Wellness benefits
• ���Take What You Need” time off policy
• Extensive development and training offerings
• Generous 401k match