Marketing Strategy And Operations Manager

Summary

Join AllTrails, the world's leading outdoors platform, as their Marketing Strategy & Operations Manager! In this role, you will lead the annual marketing strategic planning process, optimize operational processes, and partner with leadership to allocate resources. You'll also drive customer research programs, oversee the marketing budget, and prioritize engineering and analytic roadmap requests. This position requires 5+ years of experience in consulting and/or business strategy, strong analytical skills, and excellent communication abilities. AllTrails offers a competitive salary, comprehensive benefits including health, dental, vision, and wellness stipends, unlimited PTO, flexible parental leave, and a supportive work environment.

Requirements

• 5+ years of experience in consulting and/or business strategy
• Strong analytical skills, with experience in a rigorous performance data environment and the ability to pull insights directly from internal dashboards (for example, Looker)
• Insatiable curiosity and desire to test and learn — we are a high A/B testing environment
• Self-directed with a high level of accountability and natural inclination to take ownership; comfortable with ambiguity
• Strong collaborator with empathy, open-mindedness, and humility
• Outstanding oral and written communication skills and experience keeping varying groups and teams aligned and informed
• Balance of right and left brain; can think big picture but also get in the weeds to execute
• Passion for the outdoors

Responsibilities

• Lead the annual and quarterly marketing strategic planning process in partnership with the Marketing Leadership team
• Lead and optimize process to operationalize our marketing plan — inclusive of OKR goal-setting and measurement, and sharing with the broader organization
• Partner with Marketing Leadership to allocate resources according to strategic needs of the business. Lead resource prioritization process and providing recommendations to the CMO for consideration and approval
• Drive the marketing materials for the quarterly Board of Directors meeting in partnership with the CMO and cross-functional Leadership team
• Support Marketing Leadership on executive report-outs to the Management team and Board of Directors
• Prepare and present progress against goals and relevant marketing metrics to the marketing team, Leadership team, and broader organization
• Drive ongoing customer research programs. Assess existing research methodologies. Collaborate with the cross-functional team to identify gaps and develop a robust research plan that informs marketing strategy
• Surface key customer insights and develop a plan for sharing across marketing and the broader org to inform downstream decision-making
• Oversee marketing budget and proactively partner with Finance to ensure ongoing budget alignment
• Prioritize marketing engineering and analytic roadmap requests in partnership with Marketing Leadership team, then working with those teams to bring to life, manage, and deliver

Preferred Qualifications

• Experience in consumer tech and/or outdoor industry
• Experience working in marketing
• Experience working for a subscription-based company
• M.B.A. from an accredited institution

Benefits

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
• Physical & mental well-being: health, dental and vision benefits + monthly stipend for wellness expenses
• Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional
• $130,000 - $170,000 a year