Marketing Technology Content Librarian

Summary

Join Protective as an Associate, Marketing Technology and play a vital role in managing, organizing, and optimizing all marketing assets. You will maintain an up-to-date library of marketing content across multiple platforms, evaluate content usage, and remove outdated materials. This role involves overseeing the integration of digital assets, managing their lifecycle, and ensuring easy accessibility for team members. You will establish and enforce naming conventions and metadata standards, train team members on digital asset management, and work with internal and external resources. A bachelor's degree and 3-5 years of relevant experience are required, along with proficiency in various marketing platforms. Protective offers a competitive salary and benefits package, including health insurance, retirement plans, paid time off, and additional incentive opportunities.

Requirements

• Bachelor's degree in Information Management, Digital Media, Library Science, Marketing, or a related field
• 3-5 years experience in creative development, digital asset management, media management or a related administration role
• Proficient with marketing platforms like Adobe AEM, Accent, Eloqua, Brightcove, Sitecore and Workfront
• Deep understanding of asset organization and metadata, usage rights and governance, brand guidelines and the ability to ensure adherence across all digital assets
• Knowledge of copyright laws and intellectual property rights related to digital content
• Strong focus on accuracy and consistency in asset management and brand compliance
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously
• Excellent communication and interpersonal skills
• Knowledge of copyright laws and intellectual property rights related to digital content
• Ability to work effectively with cross-functional teams to achieve brand and asset management goals

Responsibilities

• Oversee the integration and usage of digital assets across various platforms and touchpoints to enhance user experience
• Project manage the lifecycle of new and renewed digital assets in relation to acquisition, metadata management, archiving and or deletion
• Record, organize and store content, ensuring it is cataloged correctly and easily accessible to team members across the organization
• Create and maintain a well-structured digital repository, ensuring assets are properly categorized, tagged, and easily searchable
• Ensure version control, making sure that the most current versions of digital assets are available
• Works directly with internal and external resources throughout lifecycle of assets
• Establish and enforce naming convention, metadata and content rights standards and guidelines to ensure consistency and accuracy across the asset library
• Train and support team members on digital asset management systems and best practices for asset usage and organization

Benefits

• Health, dental and vision insurance
• Mental health benefits and an employee assistance program
• Paid time off, paid parental leave, short-term disability, and a cultural observance day
• Contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching
• ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards
• This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance