Martech Engineer III

Summary

Join PrizePicks, a rapidly growing sports company, as their first Martech Engineer. Build a modern marketing technology stack from the ground up, improving attribution, engagement, and iteration across teams. You will work at the intersection of code, data, and marketing strategy, building the infrastructure to understand and reach users. This role involves owning marketing and engagement instrumentation, architecting deep linking, building integrations with key platforms, and collaborating with various teams and vendors. The position requires strong JavaScript and backend language skills, experience with marketing technologies, and excellent communication skills. PrizePicks offers competitive compensation, benefits, and a flexible work environment.

Requirements

• 2–4 years of engineering experience in a Martech, Solutions Engineering, or fullstack developer role with exposure to digital marketing use cases
• Strong JavaScript fundamentals and production experience in at least one modern framework (preferably React or React Native)
• Hands-on experience with a backend language — ideally Ruby on Rails — to integrate tracking, handle data routing, or hit 3rd-party APIs
• Experience working with one or more Customer Data Platforms (RudderStack, Segment), Tag Managers (GTM, Tealium), or Engagement Tools (Braze, Iterable, OneSignal)
• Familiarity with attribution platforms (AppsFlyer, Singular, Adjust, Kochava) and how they tie into ad performance
• Genuine curiosity about how growth and marketing work under the hood — and a desire to build the systems that power them
• Clear, proactive communication skills — especially when translating between marketers and engineers
• A knack for balancing velocity with precision when it comes to data quality, tracking standards, and shipping production code

Responsibilities

• Serve as the technical owner of marketing and engagement instrumentation across web, mobile, and backend systems
• Architect, implement, and maintain deep linking across platforms — supporting attribution, routing, and user experience
• Build and manage scalable integrations with key platforms like RudderStack, Braze, AppsFlyer, and other external partners
• Write and deploy custom tags and scripts via Google Tag Manager, including pixel tracking and cookie-based data capture
• Implement React and React Native tracking hooks to capture user behavior cleanly and modularly
• Contribute backend logic (preferably in Ruby or Python) to support server-side tracking, webhook ingestion, and API integrations
• Partner with Growth, Lifecycle, and Product teams to launch campaigns, define KPIs, and ship tracking for high-impact experiments
• Collaborate with external agencies and Martech vendors on technical strategy, implementation, and troubleshooting
• Define specs with data engineering to ensure marketing data lands cleanly and consistently in the warehouse
• Debug and QA data pipelines across the stack — from front-end event to downstream dashboard
• Create documentation, templates, and reusable modules to standardize Martech implementation and accelerate future launches

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development