Babylist is hiring a
Media Analyst

Summary

The job description is for a Media Analyst position at Babylist, a platform for growing families. The role involves monitoring and analyzing various media channels to inform content strategy and optimize partnerships offering. The candidate should have 6-8 years of experience in an analytical role focused on media, partnerships, and communications.

Requirements

• 6-8 years of experience within an analytical role focused on media, partnerships, and communications
• Deep understanding of media landscape and content measurement, including user behavior, DAU/MAU benchmarks, and content attribution
• Experience working with sales and partnerships teams to increase media revenue, including responding to RFPs, building campaign reviews, and media kits
• Expertise in storytelling and can turn data and numbers into compelling narratives relevant for PR initiatives
• Recent experience shaping data-based communications, PR, and media for a consumer facing brand
• Excellent written communication skills, demonstrated through clear, concise, and engaging content across various platforms and formats
• Strong SQL & Excel fluency: ability to work with large datasets and advanced queries
• Ability to pull complex data and parse through to pull out key insights and trends for multiple audiences including: internal stakeholders, consumers, and advertisers
• Ability to identify consumer trends and back into the data to tell a compelling story
• Ability to connect trends on-platform and off-platform
• Strong understanding and involvement in social media platforms. You understand its impact on the brand narrative and are excited to stay up to date on ever-evolving trends

Responsibilities

• Monitor, synthesize, and report on various media channels, including user engagement and content across platforms and the app
• Interpret data and trends to inform content strategy and optimize partnerships offering, driving revenue and engagement across the media business

Benefits

• Invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• Build products that have a positive impact on millions of people’s lives
• Work at a sustainable pace which means work/life balance is a real thing here
• Believe technology and data can solve hard problems
• Believe in exceptional management
• An antiracist organization and doing the work to support differences of all kinds
• Offer competitive pay and meaningful opportunities for career advancement
• Competitive pay and benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• Care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning