Media Buyer – Lead Gen Specialist

Summary

Join BAD Marketing as a Google Media Buyer and play a key role in developing and executing digital media campaigns for our local automotive department. You will focus on lead generation campaigns using Google Ads, managing daily budgets ranging from $33 to $100+. Responsibilities include conducting keyword research, writing ad copy, launching and optimizing Google Ads campaigns, running A/B tests, and monitoring campaign performance. You will collaborate with internal teams and provide performance reports. This is a fully remote position requiring 9AM-6PM EST availability and a strong background in local lead generation using Google Ads.

Requirements

• 2+ years of experience running Google Ads campaigns focused on local lead generation
• In-depth knowledge of Google Ads lead generation strategies and best practices
• Proven ability to manage 20+ client accounts simultaneously without sacrificing performance
• Strong understanding of search campaigns, conversion tracking, and form extensions
• Hands-on experience with Go High Level or a similar CRM platform
• Highly organized and fast-paced — you can pivot quickly based on data without losing focus
• Excellent attention to detail across ad copy, keywords, and reporting
• Clear and proactive communicator with fluent English (written and verbal)
• Ability to work 9AM–6PM EST, regardless of your location
• Reliable internet connection and a professional remote setup (camera, mic, etc.)
• 2+ years of hands-on experience managing local lead generation campaigns using Google Ads

Responsibilities

• Conduct in-depth keyword research and write high-converting ad copy
• Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
• Run A/B tests on ad copy, creative assets, and landing pages to improve cost per lead and conversion rates
• Monitor and adjust campaigns daily based on performance metrics and real-time data
• Identify opportunities for campaign improvements and recommend creative strategies to improve performance
• Ensure funnels and landing pages are fully optimized and technically sound before traffic is sent
• Collaborate with internal teams including Account Managers, landing page builders, and tech specialists to execute cohesive campaigns
• Provide clear and actionable performance reports and insights to internal stakeholders

Preferred Qualifications

Background working with service-based businesses; automotive industry experience is a strong advantage

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results