Media Buyer / PPC Lead Gen Specialist

Summary

Join BAD Marketing, a leading growth marketing agency, as a Google Media Buyer specializing in local lead generation for service-based businesses. You will be responsible for developing and executing digital media campaigns, primarily focusing on Google Ads, with daily budgets ranging from $33 to $100+. This hands-on role requires managing and optimizing campaigns, conducting A/B testing, and collaborating with internal teams. You will need proven experience in local lead generation using Google Ads, managing multiple client accounts, and working with platforms like Go High Level. The position offers a fully remote work environment with competitive benefits, including comprehensive health insurance, unlimited PTO, and opportunities for professional development.

Requirements

• 2+ years of experience running Google Ads campaigns focused on local lead generation
• In-depth knowledge of Google Ads lead generation strategies and best practices
• Proven ability to manage 20+ client accounts simultaneously without sacrificing performance
• Strong understanding of search campaigns, conversion tracking, and form extensions
• Hands-on experience with Go High Level or a similar CRM platform
• Highly organized and fast-paced — you can pivot quickly based on data without losing focus
• Excellent attention to detail across ad copy, keywords, and reporting
• Clear and proactive communicator with fluent English (written and verbal)
• Reliable internet connection and a professional remote setup (camera, mic, etc.)
• 2+ years of hands-on experience managing local lead generation campaigns using Google Ads

Responsibilities

• Conduct in-depth keyword research and write high-converting ad copy
• Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
• Run A/B tests on ad copy, creative assets, and landing pages to improve cost per lead and conversion rates
• Monitor and adjust campaigns daily based on performance metrics and real-time data
• Identify opportunities for campaign improvements and recommend creative strategies to improve performance
• Ensure funnels and landing pages are fully optimized and technically sound before traffic is sent
• Collaborate with internal teams including Account Managers, landing page builders, and tech specialists to execute cohesive campaigns
• Provide clear and actionable performance reports and insights to internal stakeholders

Preferred Qualifications

Background working with service-based businesses; automotive industry experience is a strong advantage

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results