Media Buyer-Planner

Summary

Join True North Custom as a Strategic Media Buyer / Planner and play a pivotal role in executing and optimizing media strategies across various channels. You will collaborate with internal teams, manage media campaigns, negotiate rates, build vendor relationships, and analyze campaign performance. This role requires a strong understanding of media planning and buying, proven experience, and proficiency with media tools. The ideal candidate will be results-oriented, thrive in a fast-paced environment, and possess excellent communication skills. True North offers a competitive compensation package including 100% remote work, comprehensive health benefits, unlimited PTO, and paid parental leave. Apply today to help deliver impactful media solutions for our clients.

Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field (or equivalent experience)
• 3–5 years of hands-on media buying experience, with expertise in media fundamentals such as reach/frequency, consumer/market research, plan development, and analytics
• Proficiency with media tools and platforms, including Advantage, Nielsen, Comscore, and Strata
• Strong written and verbal communication skills, with the ability to present strategies and insights effectively to internal teams and clients
• Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment
• Proven ability to negotiate competitive rates and secure added value while fostering strong vendor relationships
• Demonstrated ability to interpret campaign performance metrics and connect results to client business goals
• A collaborative and team-oriented mindset, with experience mentoring and training team members

Responsibilities

• Collaborate with internal teams to develop and execute media buying strategies aligned with client marketing objectives
• Plan and manage tactical media campaigns across various channels, ensuring timely and accurate delivery
• Interpret and apply measurement strategies provided by the Client Strategy team to evaluate media performance
• Set up campaigns to meet measurement objectives and demonstrate clear links to business outcomes
• Negotiate competitive media rates and secure value-added opportunities to maximize ROI for clients
• Deliver superior outcomes in terms of exposure and effectiveness, beyond cost savings
• Build and maintain strong relationships with media vendors to foster partnerships and explore innovative opportunities
• Stay informed on emerging trends, technologies, and platforms to enhance client campaigns
• Analyze campaign metrics and provide actionable insights to internal teams and clients
• Prepare and present post-buy analyses, highlighting key outcomes and lessons learned
• Work closely with supervisors and team leads to ensure alignment on tactical strategies, ad specifications, and campaign requirements
• Foster effective communication and collaboration within cross-functional teams

Benefits

• 100% remote work environment
• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of hire)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave