Media Planner/Buyer

Summary

Join True North Custom as a Strategic Media Planner/Buyer and play a pivotal role in developing and executing media strategies across various channels. You will collaborate with internal teams, manage media campaigns, negotiate with vendors, and analyze campaign performance. This role requires a strong understanding of media planning and buying, proven experience, and proficiency with media tools. True North Custom offers a competitive compensation package, including 100% remote work, comprehensive health benefits, unlimited PTO, and paid parental leave. If you are passionate about creating impactful media strategies and delivering outstanding results, apply today!

Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field (or equivalent experience)
• 3–5 years of hands-on media buying experience, with expertise in media fundamentals such as reach/frequency, consumer/market research, plan development, and analytics
• Proficiency with media tools and platforms, including Advantage, Nielsen, Comscore, and Strata
• Strong written and verbal communication skills, with the ability to present strategies and insights effectively to internal teams and clients
• Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment
• Proven ability to negotiate competitive rates and secure added value while fostering strong vendor relationships
• Demonstrated ability to interpret campaign performance metrics and connect results to client business goals
• A collaborative and team-oriented mindset, with experience mentoring and training team members

Responsibilities

• Collaborate with internal teams to develop and execute media buying strategies aligned with client marketing objectives
• Plan and manage tactical media campaigns across various channels, ensuring timely and accurate delivery
• Interpret and apply measurement strategies provided by the Client Strategy team to evaluate media performance
• Set up campaigns to meet measurement objectives and demonstrate clear links to business outcomes
• Negotiate competitive media rates and secure value-added opportunities to maximize ROI for clients
• Deliver superior outcomes in terms of exposure and effectiveness, beyond cost savings
• Build and maintain strong relationships with media vendors to foster partnerships and explore innovative opportunities
• Stay informed on emerging trends, technologies, and platforms to enhance client campaigns
• Analyze campaign metrics and provide actionable insights to internal teams and clients
• Prepare and present post-buy analyses, highlighting key outcomes and lessons learned
• Work closely with supervisors and team leads to ensure alignment on tactical strategies, ad specifications, and campaign requirements
• Foster effective communication and collaboration within cross-functional teams

Benefits

• 100% remote work environment
• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance
• Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of hire)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave