Media Strategist/Digital Media Planner

Summary

Join GumGum as a Strategist and partner with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle. You will work cross-functionally to create compelling proposals that address client needs and effectively position GumGum for partnerships. Success requires understanding client needs, crafting tailored solutions, project management, storytelling, and prioritizing competing demands. This fast-paced role involves tight deadlines and measures success based on RFP win rate, closed deal value, average deal size, and partnership quality. This position offers remote work opportunities, but candidates must reside in the specified local area. GumGum is committed to building a diverse and inclusive workplace.

Requirements

• Bachelor’s degree in business or a related discipline
• 2-4 years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth Ad Tech companies or media agencies
• Experience developing proposals and pitches in the media industry
• Storytelling, using both qualitative and quantitative information
• Attention to detail
• Proficient in Powerpoint and Google Slides
• Ability to use tools like Comscore, Quantcast, and Looker

Responsibilities

• Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive)
• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions
• As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call
• Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers
• Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
• Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore
• Contribute to team resources that will maximize the efficiency of response creation
• Independently prioritize workload, involving manager for help when needed
• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team

Preferred Qualifications

Reside in the local area listed in the job description

Benefits

Opportunity for remote work or 'work from home