Non-Tech Template

Summary

Join G-P's Dream Team as an SEO Specialist and drive organic traffic and leads by increasing search visibility and optimizing web properties. You will collaborate with marketing, martech, and product teams, executing all SEO activities, including keyword strategy, link building, and on-page optimization. This role requires a self-motivated individual with proven success in B2B lead generation and a strong understanding of SEO best practices. You'll leverage SEO tools like Google Analytics and SEMRush to improve website ranking and drive revenue. G-P offers a competitive compensation and benefits package, along with the flexibility and autonomy to do innovative work and opportunities for personal and career development.

Requirements

• Be a self-motivated individual who wants to make an impact and possesses the ability to get measurable results in a short amount of time
• Be thoughtful about the customer journey and understand the value that our products and services bring
• Have spent some time generating leads for a business-to-business marketing team either as a consultant, at an agency or on the internal team

Responsibilities

• Partner with the Demand Generation teams to develop and implement the overall lead generation strategies
• Drive organic lead growth through effective SEO processes
• Execute test runs, identify trends and gather relevant results while working on SEO strategies
• Perform keyword and competitor research, keeping a constant pulse on opportunities to engage our audience
• Work with the relevant teams to ensure that all website content is optimized for SEO and conversion, including landing pages, blog posts, and product descriptions
• Bring a collaborative and high-performance approach to culture within the team and across all functional areas
• Keep up with the latest industry trends and technologies including, SEO, internal search and the impact of AI on these areas
• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve visibility and traffic
• Leverage SEO tools, including Google Analytics, SEMRush (or similar), and Google Search Console to increase website ranking on search engines
• Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls
• Be comfortable presenting research and data across teams to drive adoption and evangelism for SEO efforts

Preferred Qualifications

• Bachelor’s degree in marketing, mass communication, media studies or another discipline
• Proven SEO success stories that resulted in high quality lead generation with high conversion rates
• Three to five years of relevant experience
• Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile

Benefits

• Competitive compensation and benefits package
• Flexibility and autonomy to do their best and most innovative work
• Encouragement and support for personal growth and career development
• Recognition for a job well done
• Remote work