Organic Social Media Strategist

Summary

Join Today's Business, a digital marketing agency, as a Social Media Strategist and become the voice behind our clients' social media presence. You will manage all aspects of social media communication and content creation across various platforms. As an expert in connecting with unique online communities, you'll develop engaging content, optimize platforms for growth, and collaborate with internal teams. This role requires a minimum of one year of experience in social media or digital marketing and a strong understanding of TikTok and Instagram algorithms. We offer a fast-paced, dynamic environment with opportunities for significant impact and recognition. We value transparency and collaboration, fostering an environment where smart people support each other.

Requirements

• Have a minimum of 1 year experience in Social Media and/or Digital Marketing
• Have a strong understanding of TikTok and Instagram and their algorithms
• Be skilled in video editing for TikTok and Instagram Reels
• Be familiar with all social media marketing trends and be a first user
• Be a creative mind with the ability to create fun and original social media content ideas to build awareness
• Be able to work efficiently in a fast paced, dynamic environment
• Be able to self-edit content, ensuring the quality of work consistently exceeds expectations with no grammatical or spelling errors
• Have excellent organizational skills with an eye for detail

Responsibilities

• Manage client branding through various social media outlets (Facebook, TikTok, Pinterest, Instagram, LinkedIn, Twitter)
• Quickly develop on-the-fly, branded content for clients based on what’s trending today
• Create and manage assigned clients’ social content in respect to images, video, and written content ensuring that posts are published accurately
• Edit videos through a variety of creative/video apps
• Use key engagement techniques and tactics along with the ability to understand analytics to help optimize and grow client’s social media platforms
• Collaborate with Creative team on branded images needed for client campaigns
• Create and publish on the fly posts as needed and in accordance with specific client direction
• Work closely with Campaign Manager(s) to ensure contract negotiations, budgeting, and compliance are met for assigned clients
• Provide guidance to the creative team for influencer outreach and management as well as reel creation, whether that be with the creative team, on Canva, or within Instagram itself
• Work closely with internal departments in regards to clients’ social media successes and areas of improvements
• Respond to social media engagements and direct consumer questions on a timely basis for assigned clients
• Assist internal teams with market research, market strategy, and competitive analysis
• Perform other related duties as assigned

Preferred Qualifications

• Have agency experience
• Be familiar with social media scheduling tools

Benefits

• Medical, Dental, and Vision coverage
• Short Term Disability
• Basic Life Insurance
• 401k matches up to 4%. Vested immediately upon eligibility
• Up to 15 PTO days per year with increases based on years of service
• 11 paid holidays plus 1 floating holiday per year
• Summer Friday hours all year
• Fully remote