Paid Media Data Analyst

Summary

Join CloudWalk's team as a paid media performance analyst, leveraging AI-powered tools to conduct comprehensive analyses, build strategic recommendations, and optimize media spend. Collaborate with cross-functional teams to identify growth opportunities and translate complex analyses into actionable recommendations. You will monitor media performance, develop AI-enhanced frameworks, and create executive dashboards. Conduct analyses on digital advertising trends and competitor strategies to inform media positioning and budget allocation. This role requires strategic thinking, investment/VC experience, data fluency, cross-functional collaboration skills, and mastery of AI tools. The ideal candidate will possess a strong understanding of media attribution models and campaign optimization.

Requirements

• Think Strategically About Media: Have a natural curiosity and systematic approach to media performance problems, with comfort working alongside AI systems while maintaining analytical rigor
• Bring Investment/VC Experience: Have hands-on experience in deal evaluation, market analysis, and investment memo creation from VC, private equity, or investment roles with understanding of media ROI
• Data-Fluent: Comfortable interpreting and modeling media data insights, with interest in using AI-powered analytics tools to enhance campaign analysis capabilities
• Collaborate Cross-Functionally: Can work effectively across marketing, product, and business functions to translate media insights between technical and business stakeholders
• Master AI Tools: Ability to effectively prompt and collaborate with AI systems for enhanced media analysis output quality and task automation
• Learn Fast & Adapt: Demonstrated ability to quickly understand new media platforms and adapt to fast-changing digital advertising environments with enthusiasm for learning new AI tools
• Understand Media Business: Strong grasp of media attribution models, performance metrics, and campaign optimization, plus interest in how AI transforms media strategy
• Speak Fluent English: Professional proficiency required

Responsibilities

• Investment-Grade Media Analysis: Conduct comprehensive paid media performance analyses and competitive intelligence using AI-powered research tools to build strategic recommendations for media investment
• Cross-Functional Media Strategy: Partner with marketing, product, and business development teams to identify growth opportunities and optimize media spend using AI collaboration tools
• AI-Augmented Media Analytics: Analyze campaign datasets to uncover strategic insights using AI-powered analytics platforms, model attribution scenarios, and translate findings into actionable media optimization recommendations
• Performance Monitoring: Develop AI-enhanced frameworks to monitor media performance and create executive dashboards with real-time insights and predictive analytics for media ROI
• Market Intelligence: Conduct analyses on digital advertising trends and competitor media strategies using AI-powered market intelligence tools to inform media positioning and budget allocation
• Strategic Communication: Transform complex media analyses into clear, actionable recommendations supported by AI-generated insights for leadership and marketing teams

Preferred Qualifications

• Fintech Media Experience: Experience with payments, financial services, or related technology sectors media campaigns, especially AI/ML applications in advertising
• Startup Experience: Understanding of high-growth company media dynamics, particularly in AI-adopting organizations
• Financial Modeling Skills: Comfort with building and interpreting media ROI models, ideally with AI-assisted modeling tools
• Business Development Interest: Interest in partnership evaluation, media vendor relationships, or growth marketing strategies
• AI Tool Experience: Experience with AI-powered research, analysis, or productivity tools such as advanced LLMs or automated media data synthesis platforms