Paid Media Manager-Gaming & Performance Marketing Focus

Summary

Join Brand Knew as a Performance-Driven Paid Media Manager and build high-performing campaigns for gaming and entertainment clients. You will develop, manage, and scale paid media campaigns across multiple platforms, including Meta, Snap, X, TikTok, and Google Ads. Responsibilities include optimizing campaigns for CPA and ROAS, collaborating with creative and marketing teams, and delivering detailed performance reports. The ideal candidate has 3+ years of hands-on paid media experience in mobile gaming or related fields, strong analytical skills, and excellent communication abilities. This role offers significant growth opportunities, a collaborative company culture, and hybrid/remote work options.

Requirements

• 3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
• Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
• Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
• Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
• Analytical mindset with strong Excel, Google Sheets and platform reporting skills
• Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
• Highly organized, proactive, self-motivated, and a strong team player
• Comfortable navigating ambiguity and driving outcomes in a fast-moving environment

Responsibilities

• Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
• Navigating and reporting with AppsFlyer
• Optimizing around SKAN limitations
• Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
• Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
• Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
• Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
• Run robust A/B and multivariate testing frameworks to maximize performance insights
• Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
• Deliver detailed reports and insights to internal and external stakeholders

Benefits

• Significant opportunity for growth in the company
• Work alongside an incredible slate of clients and team members
• Fun, creative and collaborative company culture
• Unlimited cold brew
• Hybrid & remote work options
• Longterm disability insurance
• Health care offering, including dental and vision
• At the 1 year mark: 401k