Betterly.io is hiring a
Paid Search Manager

Summary

The job description is for a Paid Search Media Manager at a fast-growing digital marketing agency. The role involves developing and executing campaign strategies, managing client budgets, collaborating with the creative team, and analyzing performance data. Requirements include 3+ years of Paid Search advertising experience, Google Ads certification, B2C and B2B advertising experience, and strong attention to detail.

Requirements

3+ years of Paid Search advertising experience

Responsibilities

• Own strategy and execution channels for each client in an effort to hit or surpass client goals within budget / spend
• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, launching media, optimizing, and making daily adjustments as needed
• Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
• Manage and execute campaigns across multiple search channels such as Google, Youtube, and Bing
• Communicate effectively with the team and clients, staying accountable, highlighting wins, losses, and learning insights
• Understand basic marketing funnel and where each channel plays a role
• Build and sustain rapport with multiple clients
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed

Preferred Qualifications

• B2C and B2B advertising experience preferred
• Google Ads certification preferred
• Shopify / eComm experience preferred

Benefits

• Full benefits including health, dental, vision, 401K, plus unlimited PTO
• Salary range: $80,000 - $110,000
• San Diego based preferred with potential remote options available
• Full-time with flexible hybrid in-office/virtual schedule