Performance Marketing Expert Media Buyer

Summary

Join Ask Media Group's cutting-edge team as a Contract Performance Marketing Expert Media Buyer (Facebook)! This remote, hybrid role blends deep Facebook paid content marketing expertise with direct influence on the company's marketing automation platform. You will manage large-scale performance marketing campaigns, bridging marketing operations and engineering/data science teams. Responsibilities include hands-on media buying, driving automation strategy, influencing platform development, data-driven optimization, global expansion, and performance reporting. The ideal candidate possesses 5+ years of hands-on media buying experience, expertise in Facebook Ads, and a proven ability to collaborate with technical teams. Strong data analysis skills and excellent communication are essential. Ask Media Group values transparency, collaboration, learning, and a healthy work-life balance.

Requirements

• 5+ years of hands-on media buying experience with a strong track record in paid content marketing (e.g., content arbitrage, lead gen, Driving to RSoC landing pages)
• Proven expertise managing and optimizing large-scale campaigns on Facebook Ads
• Demonstrated experience collaborating directly with engineering, product, or data science teams to inform and improve automation, tooling, or workflow systems
• Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA, LTV) and how to drive them at scale
• Ability to translate complex media buying know-how into scalable logic for automation (e.g., audience segmentation, rules-based bidding, dynamic creative testing)
• Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment
• Strong data instincts: you can identify trends, diagnose issues, and propose fixes quickly

Responsibilities

• Manage and scale performance marketing campaigns across Facebook, with a strong focus on paid content strategies (e.g., advertorials, content arbitrage, native-style funnels)
• Act as the primary subject matter expert for our engineering and data science teams
• You'll proactively shape the development of our in-house marketing automation tools, translating complex media buying needs into clear technical requirements
• Partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting
• You'll identify high-leverage campaign patterns for automation and provide critical feedback on new features and algorithms from a media buyer’s perspective
• Share performance insights to refine bidding logic, creative selection, and budget allocation models
• Conduct rigorous A/B tests on creatives, copy, and targeting strategies, directly helping to validate automation outputs through real-world campaign testing
• Understanding of tracking/tagging, pixel implementation, and conversion event setup
• Drive performance in various markets and languages, ensuring our automated solutions are scalable globally
• Monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes
• You'll be accountable for performance, demonstrating high ownership of spend

Benefits

The salary range for this position is $84,000- $100,000 USD annually