Performance Marketing Manager-Paid Traffic

Summary

Join Eatwith, the world's leading platform for culinary experiences, as a Paid Media Manager. Manage, optimize, and scale paid campaigns across various channels like Meta and Google Ads. Develop a comprehensive full-funnel marketing strategy, encompassing brand awareness, destination-driven ads, and retargeting. Continuously analyze campaign performance, A/B test creatives, and enhance conversion metrics. Collaborate with creative and content teams to develop engaging ad creatives. Own reporting and budget tracking, focusing on ROAS and CPA. Explore and test new paid media opportunities on platforms such as TikTok and Pinterest. This freelance role offers the possibility of full remote work.

Requirements

• A data-driven marketer with hands-on experience in managing paid traffic at performance-focused startups or marketplaces
• Comfortable with both strategy and execution – from campaign planning to daily optimization
• Confident in tools like Meta Ads Manager, Google Ads, GA4
• Fluent in English, self-starting, and flexible in a fast-paced environment
• Passionate about food, travel, or both!

Responsibilities

• Manage, optimize, and scale paid campaigns on Meta, Google Ads, and other relevant channels
• Develop a full-funnel strategy: TOFU brand ads, MOFU destination-driven ads, and BOFU retargeting
• Continuously analyze performance, A/B test creatives, and improve conversion metrics
• Collaborate with our creative and content teams to brief and iterate on ad creatives (UGC, video, banners)
• Own reporting: budget tracking, ROAS, CPA and growth insights
• Identify and test new paid media opportunities (TikTok, Pinterest, YouTube, etc.)

Benefits

Possibility to work in full remote