Plant-Based Campaigns

Summary

Join Mercy For Animals as an independent contractor to plan and execute impactful campaigns promoting plant-forward menu policies within the US food industry. This 12-month, remote position requires a minimum of one year's experience in related fields. Responsibilities include developing and executing campaign strategies, identifying target corporations, conducting thorough research, and engaging with industry stakeholders. Strong communication, organizational, and project management skills are essential. The ideal candidate will be comfortable with public advocacy and committed to Mercy For Animals' mission.

Requirements

• Minimum one year’s professional experience in awareness-raising campaigns, issue advocacy, corporate relations, project management, or a related area
• Excellent organizational, time-management, and project-management skills
• Superior written and spoken communication skills and strong attention to detail
• Good understanding of the U.S. food industry and plant-based diet-shift advocacy
• Strong interpersonal skills and ability to communicate professionally and persuasively
• Comfort with confrontation and public advocacy
• Willingness to work on initiatives that publicly target companies, industries, and individuals
• Willingness and ability to travel as needed
• Ability to maintain confidentiality
• Commitment to the mission and values of Mercy For Animals
• Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles

Responsibilities

• Develop and execute effective campaign strategies for moving food-industry players to adopt and implement plant-based policy commitments in the United States
• Identify, research, and propose prospective campaign targets
• Research key details of major corporations and industry stakeholders, including corporate structure, history, animal welfare standards, sustainability policies, leadership, social media handles, and affiliates
• Research and propose campaign plans and tactics, including implementation and escalation timelines
• Conduct outreach to key food-industry stakeholders, including executives at food companies, producers, and associations, as needed
• Maintain accurate, up-to-date, and consistent campaign materials
• Manage the creation and execution of campaign materials, including videos, websites, advertisements, demonstration posters, legal contracts, and public relations materials
• Implement print and digital advertising tactics through channels outside Mercy For Animals
• Collaborate with other nonprofit organizations driving food-industry policy change
• Work on demonstrations and other events
• Adhere to all organizational policies and procedures per the contractor’s signed agreement
• Complete other deliverables per the scope of the independent contractor’s signed agreement