PreSonus is hiring a
PreSonus Lifecycle CRM Specialist

Summary

The job is for a PreSonus Lifecycle CRM Specialist at Fender Musical Instruments Corporation (FMIC). The role involves creating and executing marketing automation campaigns, developing retention strategies, working with various teams to execute marketing campaigns, and driving A/B testing. The ideal candidate has 2-3 years of experience in Lifecycle/CRM/email marketing roles, is proficient in CRM and MarTech tools, and has a strong understanding of customer segmentation and consumer insights.

Requirements

• 2-3 years combined experience in Lifecycle/CRM/email marketing and/or automation marketing role(s)
• Familiarity with PreSonus and/or competitive brand’s products and software
• Experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
• Proficient in CRM and MarTech tools like Iterable, BluCore, Email Capture platforms, Google Analytics, Amplitude, Demandware, etc
• Strong understanding of customer segmentation, behavior and consumer insights
• Notable experience in consumer-facing product marketing and subscription-based products
• Background in content planning, content writing, briefing and strategy preferred
• Ability to see from the consumer’s perspective and serve as their advocate
• Passionate about understanding consumer behavior with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team player; ability to work proactively with all business divisions and drive results
• Previous experience working within or building a CRM program
• Highly data-driven and analytical

Responsibilities

• Create and execute marketing automation campaigns to drive critical actions of users on PreSonus digital properties across the customer lifecycle, with a focus on email and mobile marketing
• Develop and execute retention strategy and related channel roadmaps, rooted in data with clear objectives and KPIs, to provide value to PreSonus customers and drive maximum Lifetime Value (LTV) and a learning agenda to continue improving that strategy
• Execute the lifecycle marketing / retention strategy, own day-to-day management of PreSonus retention initiatives and drive a test-and-learn plan focused on continuous improvement
• Work collaboratively with Sales, Dev/Web Ops, Product, and Support teams to develop user experience enhancements for PreSonus hardware customers
• Drive A/B testing and multivariate testing with long-term control groups to identify the impacts of complete lifecycle programming
• Partner with Software Customer Service and Product teams to identify optimization opportunities within subscription upgrade and customer cancellation experiences
• Work closely with FMIC Data teams on analysis and reporting on the success of programs and retention KPIs