Principal Brand Strategist

Summary

Join Headspace as a Principal Brand Strategist and lead brand strategy, integrated marketing planning, and partnerships across D2C and B2B businesses. This highly visible role requires a creative thinker and strong relationship builder to expand the Headspace brand. You will play a key role in achieving Headspace's mission of providing mental health support. The position is remote-first with a preference for location in SF. The role involves leading brand strategy, driving marketing plans, identifying partnerships, and leading brand measurement. A competitive salary and benefits package are offered.

Requirements

• 8+ years of experience in brand strategy and marketing, preferably within consulting and in-house
• Experience in D2C and B2B marketing
• Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment; comfortable with ruthless prioritization
• Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
• Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
• Strong ability to partner cross-functionally, influencing teams and leaders of all levels

Responsibilities

• Lead brand strategy and marketing across D2C and B2B businesses to expand the definition of our brand, grow brand awareness and affinity, and accelerate customer acquisition and retention
• Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
• Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
• Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
• Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
• Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
• Stay up to date on industry trends and best practices to influence across the organization

Preferred Qualifications

• Track record of building iconic human-centered brands that have driven measurable business outcomes, and have made a meaningful impact in the world
• Experience working within digital health, healthcare, mental health or wellbeing

Benefits

• Base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave
• Paid performance incentives