The Athletic is hiring a
Principal CRM Marketing Strategist

Summary

The Athletic is seeking a Principal CRM Marketing Strategist to join their team and take their CRM initiatives to the next level. The role involves managing and enhancing CRM programs, focusing on fostering relationships with users, increasing conversions, and recovering churned users. The ideal candidate should have 8+ years of experience in marketing automation campaigns, particularly email and newsletter marketing, and a strong understanding of user engagement strategies.

Requirements

• 8+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email and newsletter marketing at a fast-growing consumer company (subscription business is a big plus)
• Strong understanding of user engagement strategies
• Familiarity with sports media landscape, including trends, fan behavior, and content consumption patterns as well as subscription-based business models is a plus
• Showcase robust leadership and team management competencies, including a track record of effectively leading cross-functional teams or spearheading projects spanning various departments
• Excel in project management, exhibiting exceptional organizational and communication skills
• Possess an entrepreneurial mindset and leadership acumen, with a proactive approach to identifying opportunities for impact, the confidence to make data-driven recommendations and decisions, and a readiness to act without being asked
• Display strong analytical skills, capable of crafting high-impact CRM strategies and campaigns driven by data insights
• Exhibit experience in leading A/B testing initiatives, messaging optimization, and post-campaign analysis
• Working knowledge of HTML
• Bachelor’s degree or equivalent experience

Responsibilities

• Develop and refine our CRM marketing strategy to align with company objectives, with a focus on fostering relationships with our users, increasing conversions, and recovering churned users across email, newsletters, and in-app channels
• Act as a project manager for our CRM team, ensuring the timely delivery of projects that contribute to key company goals, executed with precision and efficiency
• Identify fresh opportunities for automation, personalization, and improved user journeys through journey mapping, audience segmentation, testing roadmaps, benchmarking, and regular performance reporting
• Oversee the complete user journey, ensuring a seamless experience across vital user lifecycle workflows, including onboarding, lifecycle management, and churn reduction
• Analyze user data and behaviors to uncover opportunities for optimizing CRM campaigns and enhancing user experiences
• Develop and execute a project roadmap for CRM initiatives in close collaboration with key stakeholders
• Lead experimentation across the team, establishing best practices for evaluating experiments and integrating learnings effectively
• Evaluate, implement, and manage CRM tools, processes, and platforms to streamline operations and enhance efficiency
• Define and monitor KPIs to gauge the success of CRM initiatives, regularly reporting on progress
• Comfortably lead and present in meetings involving multiple stakeholders, including leadership, and stay updated on industry trends and exemplary user experiences, particularly in subscription media products
• Take charge of overall email list health and uphold domain reputation and deliverability across all email campaigns
• Ensure all CRM activities adhere to relevant data privacy and compliance regulations

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans
• Savings accounts for medical, wellness, and childcare expenses
• 401k retirement savings plan and employer match
• Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave