Principal Data Analyst/Data Steward

Summary

Join EcoVadis as a Principal Data Analyst / Data Steward and become a strategic partner in leveraging data across the marketing buyer journey. Collaborate with various teams, including Growth Marketing, Digital Transformation, Sales, and Data Engineering, to ensure data accuracy and actionable insights. Steward the data strategy for marketing, maintaining data integrity across multiple platforms like HubSpot, Salesforce, and Databricks. Develop and optimize multi-touch attribution models, build performance dashboards, and enhance data quality. Ensure compliance with data privacy regulations and act as a bridge between different teams. This role offers the opportunity to refine and expand an existing demand generation function at scale and make a significant impact on enterprise growth.

Requirements

• 5+ years in data analytics, marketing operations, or business intelligence roles in a B2B or SaaS environment
• Strong working knowledge of HubSpot, Salesforce, and reverse ETL platforms (e.g., Hightouch)
• Hands-on experience with Databricks, SQL, Python, and data visualization tools such as Power BI, Looker, or Tableau
• Experience in building and analyzing marketing performance dashboards and executive-level reports
• In-depth understanding of marketing attribution models and buyer journey analytics
• Familiarity with GDPR, CCPA, and global data compliance regulations

Responsibilities

• Collaborate with Data Engineering and Digital Transformation to ensure proper integration and transformation of data across tools like HubSpot, Salesforce, Hightouch, and third-party platforms
• Monitor and validate data pipelines to ensure marketing has access to the right data at the right time for analysis, targeting, and reporting
• Lead the development and ongoing optimization of multi-touch attribution models that reflect modern B2B buying behavior
• Partner with Revenue Operations and Sales to align funnel definitions and performance indicators, leveraging Databricks for robust cross-funnel reporting
• Work closely with the Growth Marketing Analyst to design, build, and maintain performance marketing dashboards and executive-level reporting that reflect pipeline performance, campaign ROI, channel effectiveness, and budget pacing
• Go beyond reporting—analyze the data deeply to generate insights that inform decisions on campaign investment, targeting strategies, lead quality, and conversion optimization
• Support efforts to enhance data hygiene in HubSpot and Salesforce through deduplication, validation, and field standardization
• Oversee marketing-specific enrichment workflows via platforms like ZoomInfo and Demandbase, ensuring accurate segmentation and personalization
• Collaborate with Legal and Compliance to ensure marketing activities are fully compliant with GDPR, and other internal data privacy policies
• Guide teams on consent management, data retention policies, and compliant usage of marketing and event data across systems
• Act as the bridge between Marketing, RevOps, Sales, Growth, and Data teams, ensuring strategic alignment and transparency in how data is defined, accessed, and used
• Translate marketing and growth objectives into scalable, data-informed solutions that impact pipeline and revenue

Preferred Qualifications

• Knowledge of CDPs, dbt, Snowflake, or cloud-based data architecture
• Experience working in close partnership with demand generation and growth marketing teams
• Understanding of event marketing tools such as Cvent and how to incorporate event data into the funnel

Benefits

• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events
• GRSP and TFSA matching programs available