Principal PLG Manager

Summary

Join Dremio as Principal PLG Manager and lead a cross-functional team to grow the use of Dremio in the data and analytics community. Develop programs to educate the community, onboard new users, and accelerate feature adoption. Lead experimentation across all marketing channels and oversee conversion rate optimization strategies.

Requirements

• Minimum of 12+ years of digital experience with at least 6+ years in a growth-focused role, preferably in a fast-paced and high-growth environment; prior experience in a fintech start-up is a plus
• Demonstrated past accomplishments in crafting digital experience that yield measurable outcomes, such as increased product usage
• An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from data into results-oriented marketing strategies
• Proactive and strategic problem solver who thrives in ambiguity and change, with a strong bias to action and a sense of curiosity, and is eager to take ownership of driving growth
• Proven track record of driving scalable, sustainable growth strategy through testing, measurement, and iteration frameworks
• Proven expertise across digital performance marketing, acquisition, and retention programs with fluency in marketing automation systems
• Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies
• Excellent verbal and written communication and presentation skills

Responsibilities

• Develop various programs which focus on: Educating the community, onboarding new users and accelerating feature adoption and usage
• Lead a diverse tiger team all set on a common goal
• Develop and implement a comprehensive growth marketing strategy that boosts customer acquisition and engagement
• Prioritize work across multiple departments
• Take a customer experience approach to deeply understand customer problems and desired experience
• Develop a strategic roadmap based off data-driven recommendations, focused on ideas that will 'move the needle
• Conduct experimentation across all marketing channels
• Oversee conversion rate optimization strategies, including funnel analysis, website optimization, and landing page testing, ultimately optimizing our website to maximize the acquisition of newcomers, increase engagement, and grow conversions
• Monitor, analyze and report on key marketing metrics, providing insights and recommendations to improve marketing effectiveness
• Employ strategies and testing to target and grow customer base in identified key segments/cohorts, using a range of tactics to drive from awareness to conversion
• Expand the Dremio Community

Preferred Qualifications

Preference for a technical degree and an M.B.A

Benefits

• Medical, dental and vision insurance
• 401(k) Plan
• Short term / long term disability and life insurance
• Pre-IPO stock options
• Flexible PTO
• 16 hours of volunteer time off
• 12 company paid holidays, including Juneteenth
• Remote work options
• Paid parental leave
• Employee Assistance Program (EAP)
• Biannual swag surprise