Smarsh is hiring a
Product Marketing Director

Summary

Join Smarsh as a Product Marketing Director for our fast-growing Enterprise Platform, connecting market needs with industry-leading capture, archiving & artificial intelligence technology.

Requirements

• College Degree or equivalent combination of education and experience
• 5+ years’ experience in Product Marketing or related marketing discipline at a B2B technology organization
• Excellent written and verbal communication skills including copywriting, both client-facing and internal
• 5+ years of proven experience developing high-quality product and solution level content for B2B audiences or equivalent work experience
• Experience working cross-functionally, especially with marketing disciplines and sales initiatives
• Demonstrated record of successfully packaging and shipping the results of high-quality projects with independence and confidence
• Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
• Experienced user of MS Office toolset (Word, Excel and PowerPoint)

Responsibilities

• Guide product narrative direction and ensure alignment with product priorities
• Develop compelling, differentiated messaging and positioning, with a clear understanding of the ideal customer profiles, targeted industry segments and the core capabilities of the offering
• Drive and develop unique and high impact content for product marketing initiatives across a variety of deliverables (e.g. case studies, blogs, sell sheets, website copy, presentations, videos, etc.)
• Know the product strategy inside and out and use it to impact everything you touch
• Work closely with marketing/sales/channel teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for enabling a strong sales motion