Product Marketing Manager

Summary

Join AllTrails, the world's leading outdoors platform, as a Product Marketing Manager! You will spearhead the 365 marketing strategy, leading go-to-market campaigns for new features and integrated campaigns to engage users. Collaborate with cross-functional teams, including Product, Design, and Marketing Channel Leads. Responsibilities include driving the seasonal marketing roadmap, monitoring campaign performance, and building innovative go-to-market strategies. You'll need 5+ years of experience in consumer product marketing and strong analytical skills. AllTrails offers a competitive salary, comprehensive benefits, and a commitment to your well-being and career growth.

Requirements

• 5+ years of experience in consumer product marketing, integrated marketing, and/or brand marketing
• Strong analytical skills, with the ability to pull insights directly from internal dashboards (for example, Looker)
• Insatiable curiosity - an eye to the latest trends in marketing, newest players in the space, competitors, and relevant analogs
• Proven track record of leading cross-functional initiatives
• Strong collaborator with empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Responsibilities

• Drive the seasonal marketing roadmap; this includes outlining seasonal themes, consumer moments, product launches, key channel initiatives, and leading select campaigns through execution
• Lead select cross-functional integrated marketing campaigns that bring new features to market and/or tell our AllTrails story. You will lead by influence and take a lot of initiative - devising the strategy, writing the brief, and guiding the creative
• Monitor and report on campaign performance. This includes Identifying the metrics that matter, setting up the measurement approach, reporting on performance vs. goals, and identifying opportunities to improve
• Build innovative go-to-market (GTM) strategies by leveraging consumer, competitive, and internal insights to inform positioning, messaging, and channel strategy. Partner with the channel leaders to build innovative GTM strategies
• Ensure all consumer-facing work adheres to the high standards of the AllTrails brand
• Act creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed. We are a growing organization with new opportunities popping up often. You will not be afraid to roll up your sleeves and dive into new projects as they arise

Preferred Qualifications

• Experience in consumer tech and/or outdoor industry
• Experience working for a subscription-based company
• Experience working in brand management and/or brand strategy

Benefits

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
• Physical & mental well-being: health, dental and vision benefits + monthly stipend for wellness expenses
• Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional
• $140,000 - $170,000 a year