Product Marketing Manager

Summary

Join PointClickCare's dynamic remote team and contribute to transforming healthcare. This role focuses on product positioning and messaging for care collaboration solutions within the health plan and ACO segments. You will define target audiences, collaborate on marketing strategies, conduct market research, and work cross-functionally. Success requires strong analytical and communication skills, along with experience in product marketing within the health tech industry. PointClickCare offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor's degree; advanced degree in business or marketing or equivalent experience
• 4-6 years of product marketing experience, preferably within the health tech industry and experience marketing to Health Plan and/or ACO audience segments
• Experience with B2B SaaS technology and familiarity with the healthcare landscape
• Proficiency in analyzing market data and performance metrics to inform decision-making and strategy development
• Demonstrated success launching products and supporting product growth through tailored go-to-market strategies and compelling positioning
• Strong written and verbal communication skills, including developing value propositions, positioning, messaging, and delivering presentations

Responsibilities

• Develop compelling product positioning and messaging that highlights the unique value of care collaboration solutions to Health Plan and ACO segments
• Define target audiences and key value propositions for segments and products, collaborating on marketing strategies to reach the right audience
• Partner with the Demand team to align marketing campaign priorities and plans with financial targets
• Conduct in-depth market research to identify trends, customer needs, and the competitive landscape
• Develop effective marketing strategies based on market research insights
• Become an expert on customers and the industry, understanding their buying behaviors, criteria, and regulatory considerations, particularly for Health Plan and ACO segments
• Support key initiatives and product launches, collaborating with product development, sales, customer success, and demand marketing teams
• Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to refine future strategies

Preferred Qualifications

• Experience working in the Health Plan, ACO, and/or Post-Acute space
• Understanding of relevant regulations, compliance, and market dynamics impacting Health plans and ACOs
• Experience with marketing automation tools and CRM systems to track and optimize marketing performance

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition