Product Marketing Manager

Summary

Join Setpoint, a company building trust in the credit system, as their Product Marketing Manager! This role offers a significant impact, partnering with the founding team and driving go-to-market strategy. You will develop and execute strategies, equip the sales team with impactful materials, lead event strategy, drive top-of-funnel growth, collaborate with product teams, and shape Setpoint's approach to new audiences. The ideal candidate is a strong communicator, multi-tasker, problem-solver, process driver, and self-starter with relevant experience. Setpoint offers a competitive compensation package and a full slate of benefits.

Requirements

• 4-6 years of experience in product marketing or consulting
• Proven experience working with enterprise sales teams, ideally in a startup environment
• A “roll-up-your-sleeves” attitude, with a drive to get things done across multiple marketing disciplines
• A self-starter who’s passionate about the success of the team and takes initiative
• Ability to travel monthly for meetings, events, and client entertainment
• Bachelor’s degree

Responsibilities

• Work with the Director of Marketing to develop and execute go-to-market strategies that drive new business growth
• Equip the sales team with impactful messaging, content, collateral, decks, case studies, and market insights to support deal velocity
• Lead event and conference strategy to build pipeline and accelerate sales cycles
• Drive top-of-funnel growth through demand generation campaigns, gifting, targeted email outreach, advertising and social media campaigns
• Partner closely with product teams to tell compelling product success stories and support go-to-market launches for new features
• Shape Setpoint’s approach to reaching new audiences by defining our value proposition and competitive positioning

Preferred Qualifications

Financial services experience

Benefits

• Competitive salaries
• Stock options
• Medical, dental and vision coverage
• 401k
• Disability coverage
• Flexible vacation