Associate Director/Director, Data Strategy

Summary

Join a purpose-built commercialization partner for the biopharmaceutical, medical technology, and wellness industries as an Assoc. Director/Director, Data Strategist. Lead data and analytics strategy for clients' marketing efforts, manage client relationships, and develop data-driven insights.

Requirements

• 7+ years of experience in the measurement of digital marketing activities with strong analytic and problem-solving skills
• Ability to navigate and lead others through ambiguity with composure, confidence, and clear communication
• Comprehensive knowledge of the digital measurement ecosystem, including but not limited to defining and implementing measurement frameworks, multi-touch attribution, and Media Performance Measurement (MMM, MTA, Incrementality)
• Experience with data tools including: Ad platforms, Google Analytics, Adobe Analytics, Google Tag Manager, Data Studio, Tableau, Looker, and social listening platforms
• Experience working with ad-tech, mar-tech, and operational data
• Strong proficiency in Microsoft Office Suite (or Google), notably Excel and PowerPoint
• Strong verbal, written, and interpersonal communication skills with ability to understand technical aspects of data analysis
• Ability to explain data and tell story to non-technical audiences, including the development of succinct and impactful reporting outputs
• Ability to understand marketing strategy and explain to technical audiences
• Project management skills with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Responsibilities

• Supporting and guiding the Analytics team vision for continued evolution and innovation in the analytics offerings; meeting the evolving needs of the various clients across Avalere
• Building and maintaining strong internal and client relationships, partnering to understand and proactively assess client needs, offering scalable and impactful solutions that best meet their challenges
• Authoring insightful, data-driven reports and developing data strategies for dashboard development
• Partnering with Data Science on advanced analytics and machine learning modeling development
• Serve as a thought-leader within the organization, offering strong measurement points of view and representing the organization in new business meetings, client engagements, and industry events
• Act as an evangelist for and practitioner of Data & Analytics, partnering with internal and external stakeholders, and ensuring that Avalere Health's solutions are data-driven, while helping identify new business opportunities and account growth
• Help lead and define a 1st party data strategy and audience framework for each account, tapping into relevant and innovative data partners, publishers, and vendors
• Develop measurement frameworks and drive adoption through collaborative partnerships with Strategy, Client Services, Data Science, Data Engineering, Media, Project Delivery, and Creative colleagues
• Author data-driven insights that inform strategic recommendations, collaborating with Data Science, Engagement Strategy, and Media Strategy
• Provide strategic direction on the evaluation, improvement, and development of data capabilities relating to data pipeline, measurement, reporting, and advanced analytics
• Contribute to the data product strategy & roadmap for building, enhancing, and expanding Avalere Health's data products based on previous and current client experience as well as anticipated client needs

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy