Remote Content and UGC Relationship Lead

Content & UGC Relationship Lead- Austin, USA

PetLab Co. is the world leader in the DTC pet supplement market with 40%+ market share, 9-figure revenues, profitable and rapidly growing with ambitious plans for global expansion. With a loyal community of pet parents and over 3 million happy dogs whose lives have been positively impacted by our innovative products, we’re committed to making a difference. Our team is vibrant, fast-moving, and customer-driven, making it the ideal place for an ambitious, hardworking animal lover who wants to progress their career rapidly.

We are looking for a Content & UGC Relationship Lead to manage our large-scale outreach for user-generated content (UGC) and influencers-based ad development. You will be responsible for overseeing customer relationships with up to 50 customers at a time as well as constantly locating and securing key talent on TikTok and Instagram to execute scripts for ads. Guiding both from the first message to securing a media release form, ensuring a seamless and engaging experience.

What are the Key Points?

• Core Compensation: 50.000-60,000 (Salary plus Bonus)
• Benefits: Health/Dental/Vision/Disability/Life + 401k + 20 Days PTO
• Location: Texas, Austin (While this is a remote role, most of the Innovation Team is based in Austin)
• Culture: Think Fast, Move Fast, Learn Constantly… and Have Fun!
• #1 Objective: Scaling our UGC content strategy and building a community of profitable influencers to execute our scripts.

Who Will You Report To?

Hello, my name is Michael Farah, Head of Innovation at PetLab Co., and I need your help. We started PetLab Co. in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets live their happiest, healthiest lives. Since then, we’ve become the fastest-growing pet health brand in the U.S., thanks in part to our rigorous approach to creative output and our focus on optimized content.

We’ve built a highly efficient team of producers and writers to develop cutting-edge content, split between fast-paced ads and long-form educational content for YouTube. We ideate, produce, film, and edit key content to generate revenue first and educate our viewers second. That’s where you come in.

As the User-Generated Content Relationship Manager, you will:

• Manage outreach and build relationships with 70+ customers at a time, from the first message to the signing of media release forms.

• Identify talent on Instagram or TikTok, Outreach and be the go-between when executing scripts for ads.

• Oversee the acquisition and organization of user-generated content, ensuring it meets our high standards for creativity and quality

• Work closely with the creative and digital content teams to ensure the content aligns with our marketing strategy and goals

• Provide detailed reports on the performance and effectiveness of UGC efforts, optimizing based on feedback and data

What’s the Ideal Candidate’s Background?

We’re looking for someone who:

• Has 3+ years of experience in managing customer relationships, UGC, or content acquisition in a content-driven environment.

• Loves animals and has worked with animals or influencers with pets before.

• Experience developing, growing and establishing a presence on TikTok shop.

• Has a strong understanding of digital content and social media trends

• Is highly organized and able to manage multiple customer relationships and content pipelines

• Possesses strong communication and negotiation skills to ensure smooth customer interactions and content rights acquisition

• Is comfortable using data to measure success and optimize strategies

What’s It Like Working at PetLab Co.?

At PetLab Co., we’ve cultivated a data-driven culture where the best ideas win, and everyone’s voice is heard. We value individuals who can think quickly, execute efficiently, and adapt to the dynamic nature of our business.

Here’s what you’ll get access to when you join our team:

• Clear Reporting – Access to a standalone data analytics team to ensure you have the tools needed to succeed
• Collaborative Team – Work across departments to ensure content meets our business goals and delivers real results
• Autonomy – High expectations paired with the freedom to determine how best to meet your objectives
• Fast-Growing Environment – An ever-evolving company with exciting challenges, new products, and opportunities for rapid career progression