Remote Content Marketing Manager/Specialist

Summary

Join a rapidly-growing, remote-first organization as a Content Marketing Manager and spearhead content initiatives in the Ethereum and Web 3 ecosystems.

Requirements

• 3 - 5+ years of experience in content marketing roles, with a proven track record of developing and executing high-impact content strategies in the blockchain industry
• Experience with B2B, B2D, B2C marketing campaigns in the blockchain space
• Lives and breathes Web 3/ onchain marketing
• Deep understanding of the Ethereum ecosystem, Web 3/ onchain culture, and the underlying values and principles of blockchain technology
• Fluent in English with exceptional writing and editing skills
• Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment
• Strong teamworking skills and the ability to collaborate with others to achieve content marketing goals
• Ability to brief designers and heaps of creativity to create content in a range of engaging formats
• Excellent verbal and written communication skills with high attention to detail
• Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments
• A strong drive to understand complex technologies and a proactive approach to work
• Understanding of basic SEO and how they apply on social media platforms
• Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram
• Experience using CRM software and social scheduling tools

Responsibilities

• Develop and implement targeted content strategies that align with our brand goals and business objectives
• Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions
• Coordinate and lead the creation of a variety of content from start to finish on all our communications channels including technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases, event collateral
• Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and other social media channels
• Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints
• Maintain a content calendar to ensure consistent content delivery and engagement across all platforms
• Implement SEO best practices to enhance content visibility and drive organic growth
• Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies
• Actively engage with the Ethereum ecosystem and broader Web3 communities to stay abreast of hot topics and emerging trends
• Conduct competitor and market research to inform content decisions and strategic directions
• Support the building, mentoring, and managing of a junior marketing interns and content specialists

Preferred Qualifications

• An advanced degree (e.g., MBA or Master's in Marketing, Communications, or a related field)
• Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies
• Familiarity with content management systems (CMS), such as WebFlow
• Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo
• Bachelor's degree in marketing, communications, journalism, or a related field