Remote Data Insights Analyst

Summary

Join our team at Granicus as a Data Insights Analyst and contribute to developing deep consumer insights and competitive business intelligence through data that drives marketing innovation, creating the right experiences for our clients. As a Data Insights Analyst, you will combine technical data analysis, querying and scripting skills with professional communication abilities to turn raw data into insight and business answers for Simpleview and its clients.

Requirements

• Knowledge of SQL, Python (in particular, Pandas)
• Familiarity with front-end BI tools such as Google Data Studio, Tableau, or others
• Professional communication skills, in writing and visual presentation of information
• University-level training in data analysis or equivalent professional experience
• BS/MS in highly quantitative field such as Finance, Statistics, Data Science, Mathematics, etc. preferred
• Minimum 2 years of experience in data analytics position or equivalent
• Familiar with query optimization and data ETL
• Experience using Statistical techniques including correlation analysis, linear and nonlinear regressions, logistic regression, sampling, time series, and more
• Comfortable with statistical programming languages such as Python, Pandas and R
• Skilled with a blend of consumer insights, competitive intelligence, and technical knowledge
• Demonstrated use of analytics, metrics, and benchmarking to drive decision making process
• Ability to translate and effectively communicate complex data concepts into easily digestible ideas or points
• Excellent interpersonal, organizational, creative and communication skills
• Understanding of big data, graphing, and reporting concepts
• Strong writing skills with the ability to assist with reports, whitepapers, blog posts, etc

Responsibilities

• Conduct ad-hoc data analyses using SQL, scripting, or other BI tools to support marketing, sales, and service efforts
• Engineer regular data collection solutions via ETL and scripting tools
• Design visualizations that present data in informative, accurate, comprehensible, performant formats, with careful attention to professional presentation standards
• Conduct research to gather data and data sources that can enrich internal and customer analyses of business problems
• Supporting Simpleview’s diversity of reports including: Core Visitor Insights, Web KPI, Social, Board Reports, DIR and more
• Ensures data is 100% accurate and credible with reporting that is clear and actionable
• If workflow or data collection changes are needed, will provide consultation to internal staff on next steps for implementation or updates
• Use Google Analytics, marketing analytics (Facebook, Instagram, Youtube, etc) and other data (STR, CRM, AirDNA, etc) to analyze user needs and identify and prioritize problems, pain points, and insights via analytics, behaviors, trends, conversions, funnels, etc
• Build models to gain insights on what drives performance and growth
• Create custom dashboards and reports that provide data analysis, insights and commentary for internal and external customers
• Provide feedback to the Product, BI, Digital Marketing and Developer team on testing and data analysis as needed
• Investigate data and monitor data quality. Partner closely with and provide requirements to the Strategy and CX teams that can clearly be acted upon
• Frame business problems into questions that can be answered through data analysis and help translate needs into requirements

Preferred Qualifications

• Machine learning skills that include cluster analysis, neural networks, and predictive modeling a plus
• Knowledge of Google Analytics, Social Media Analytics, Geo-location data and APIs a plus
• Experience in the travel and tourism industry, specifically DMOs and CVBs a plus

Benefits

• Remote work
• Flexible hours
• Performance metrics: Must work a minimum of 2080 hours in a calendar year of which a minimum of 1872 hours must be billable
• Attendance, arriving at office on time
• Projects/tickets completed by due date and under budget
• Quality execution of tickets and projects
• Adherence to Simpleview’s Mission Statement and Core Values