Remote Field Marketing Transcreation Manager

Summary

Join our German Field Marketing team as a highly motivated and results-driven Marketing Manager to drive marketing programs and paid media across Germany, collaborating with global teams. You will help plan, execute, and measure digital marketing campaigns that position Anaplan as the leader in planning by driving awareness, pipeline, and revenue in target accounts.

Requirements

• Fluent written and spoken, business level, English and German
• 5+ years of marketing experience in B2B / SaaS technology markets in a global company with a focus on digital programs
• Deep understanding on the principles of paid and organic search to guide our global agency on local requirements
• Experience in account targeting digital strategies including demand base and content syndication
• Experience working in a global AEM web environment, including Japanese localisation and transcreation of global website, keeping in mind natural search optimisation
• Ability to localise global campaigns, including translation of assets, for German market and audience. Provide strategic insight to local market needs during global campaign creation
• 3+ years experience running paid and organic social marketing
• The ability to execute email, events, webinar, nurture, and syndication programs from start to finish
• Strong project management skills, creative thinking, and analytical ability
• Excels at cross-group collaboration, locally, regionally, and globally
• Comfortable with accountability for clear, quantified performance targets
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
• Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships, internally and externally
• Independence and initiative in high profile situations with strong project management, interpersonal, and time management skills
• Experience in advocacy for German in a global company, understanding the impact and need of localisation requirements, balanced with global priorities

Responsibilities

• Transcreate engaging messaging, content, assets, and digital marketing efforts so that they resonate and drive outcomes in the German language where translation is not enough
• Plan, execute, and measure digital marketing programs that position Anaplan as the leader in planning by driving awareness, pipeline, and revenue in our target accounts
• Work cross-functionally to execute and manage activities, including program management, budgeting, content development, translation, scheduling, and agency management
• Manage multiple projects and programs simultaneously, under the direction of the Senior Director of Field Marketing, ensuring clear and proactive communication, to meet deadlines and stay within budget
• Manage lead acquisition, processing, nurturing, and follow-up to ensure that leads from volume marketing activities are properly managed

Benefits

Willingness to work flexible hours to facilitate global meetings, within a normal working week