Remote Francophone Central Africa Growth Launcher

Summary

Join our team at LemFi, a financial technology company reshaping how the diaspora community moves their money globally. We're looking for a dynamic and results-driven person to drive user acquisition through innovative offline and online strategies, lead community-focused initiatives, and establish LemFi as the go-to remittance solution for the Central African Diaspora in Europe.

Requirements

• Bachelor’s degree or masters in Marketing, Data Analytics, Business, or a related field
• Good analytical skills
• Proven experience in user acquisition, community engagement, or marketing, preferably within the fintech or remittance industry
• Strong understanding of the Central African market and cultural nuances
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Experience with digital marketing tools and platforms
• Self-motivated, proactive, and able to work independently in a remote setting
• Fluency in English and French

Responsibilities

• Develop and execute comprehensive user acquisition strategies tailored to the Central African market
• Utilise a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Lead community-focused actions to build and nurture a strong and engaged user base
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services
• Foster relationships with local influencers, community leaders, and organisations to amplify Lemfi’s reach and impact
• Identify and establish partnerships with relevant stores and organisations to drive user growth
• Negotiate and manage partnerships to ensure mutual benefits and successful collaborations
• Conduct market research to understand the needs, preferences, and behaviours of the target audience in the Central African region
• Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging
• Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm