Remote Freelance Local Digital Specialist

Summary

Join our team as a Freelance PPC and Social Media Manager to assist our client with paid search & paid social channel management, ad copywriting and campaign optimization.

Requirements

• Proven experience in managing PPC campaigns on Google and LinkedIn
• Proficiency in optimizing lead volume and quality
• Strong analytical skills and ability to provide actionable insights
• Experience in strategic consulting for PPC and social media
• Exceptional Chinese and English language copywriting skills with a focus on paid search and social media content
• Ability to collaborate effectively with internal teams and clients
• Fluency in both English and Chinese; knowledge of Malay is a plus
• Ability to meet with end client as needed
• Detail-oriented and able to manage multiple projects simultaneously
• Self-motivated with a passion for driving results

Responsibilities

• Manage lead volume and quality
• Provide monthly optimization insights
• Offer strategic consulting
• Execute content copywriting for paid search, including quarterly content refresh, collaborative concept development with Wordbank and Client input, and feedback and revisions after client review
• Optimize content for implementation on paid LinkedIn
• Provide content recommendations