Remote Head of Franchise Operations

Summary

Join our team as the Brand Manager, where you'll play a crucial role in shaping and executing the brand strategy for our home services company. This position requires a creative and strategic thinker who can enhance brand awareness, drive customer engagement, and support overall business objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3-5 years of experience in brand management or marketing, preferably within the home services or related industries
• Strong understanding of digital marketing strategies and analytics
• Excellent communication, presentation, and interpersonal skills
• Creative mindset with strong problem-solving abilities
• Ability to work collaboratively in a fast-paced environment

Responsibilities

• Collaborate with leadership to define and implement the brand strategy, ensuring alignment with business goals
• Conduct market research to identify customer insights and trends that inform brand positioning
• Plan, execute, and analyze integrated marketing campaigns across digital, print, and social media platforms
• Collaborate with the creative team to develop compelling content that resonates with target audiences
• Ensure consistent brand messaging across all channels, maintaining a cohesive voice and identity
• Develop and maintain brand guidelines to uphold brand integrity in all communications
• Create and implement initiatives to enhance customer experience and brand loyalty
• Monitor customer feedback and engagement metrics to inform adjustments to marketing strategies
• Track and report on key performance indicators (KPIs) related to brand awareness and engagement
• Analyze campaign performance data to drive continuous improvement and optimize marketing efforts
• Work closely with cross-functional teams, including sales, operations, and customer service, to ensure brand alignment
• Lead brand training sessions for internal teams to promote a deep understanding of brand values and messaging
• Assist in the management of the brand marketing budget, ensuring efficient allocation of resources
• Monitor spending and performance against budget, making adjustments as necessary

Benefits

• Competitive salary
• Performance-based incentives
• Comprehensive benefits package
• Opportunities for career advancement and professional development
• A supportive and innovative work culture